Hunan Jiarunduo Supermarket Co., Ltd.

Hunan Jiarunduo Supermarket Co., Ltd. is a large chain retail enterprise based in Hunan and oriented toward the whole country. The company was established in July 2000. As the first hypermarket in Hunan Province, it took the lead in occupying the retail market with a brand-new business format. In September of the same year, the company's flagship store, the Chaoyang Store, opened, maintaining an obvious regional advantage in Hunan Province. On April 29, 2011, the company officially joined the HNA family and became a member enterprise of HNA Group.
At present, the company has 60 stores, including 18 hypermarkets, 21 comprehensive supermarkets, 20 convenience stores, and 1 high-end supermarket. The stores are located throughout Changsha, Yueyang, Yiyang, Changde, Hengyang, Zhuzhou, Chenzhou, Xiangxiang, and other places in Hunan, with a total operating area of more than 300,000 square meters and more than 4,000 employees. The company is committed to providing our customers with the most valuable services. Adhering to the business purpose of "close to life, serving the community" and the business philosophy of "integrity, performance, innovation," it integrates optimal resources and insists on honest operation. At present, it mainly deals in fresh food, food, daily necessities, clothing, shoes and hats, household appliances, and more than 100 major categories with more than 20,000 kinds of commodities. While satisfying consumers' "one-stop" shopping concept, the elegant and comfortable shopping environment, sincere and enthusiastic service, and inexpensive and high-quality goods have won the favor and trust of consumers, establishing a good public reputation and a well-known corporate brand image. In 2016, the company achieved sales of 2.749 billion yuan.
The company integrates HNA's service philosophy of "utmost sincerity, utmost goodness, utmost refinement, utmost beauty," striving to cultivate and build a high-performance management team that fits HNA's cultural spirit and dares to take responsibility and make selfless contributions. Jiarunduo Company attaches importance to talent cultivation. Through organizing learning, it establishes communication and feedback mechanisms to provide talent reserves for the company's development. At the same time, the company is committed to cultural, educational, charitable, and environmental protection activities, striving to benefit society and give back to society. The company was rated as a provincial and municipal "Top Ten Commercial Retail Trade Enterprise" in 2004, 2005, 2006, 2009, 2010, and 2011. In 2002, 2005, 2009, and 2010, it was successively rated as a "Consumer Trustworthy Unit" by the Hunan Provincial Consumers Committee and the Changsha Consumers Committee, and repeatedly won the honorary title of "Price and Measurement Trustworthy Unit" in Hunan Province and Changsha City. In 2011, it was rated as one of the "Top Ten National Retailers and Suppliers for Fair Trade (Integrity)" by the China General Chamber of Commerce and the China Consumer Protection Foundation. From 2013 to 2016, it won the honor of "China's Best Employer" - Top 10 Enterprises in Changsha for four consecutive years. In 2014, it was awarded the "Top Ten Growing Benchmark Enterprises in the Retail Industry," and in the same year was listed by the Hunan Provincial State Taxation Bureau as a "2014 Hunan Tax Credit A-level Taxpayer." In 2015, it was rated as "Hunan Province Food Safety Monitoring Consumer Favorite Brand."
In the future, Hunan Jiarunduo will firmly implement the strategic decisions of HNA Group and Gongxiao Daji, integrate O2O marketing, deepen supply chain finance, launch the Kupu brand, carry out franchise business, build a new ecological commercial network, and strive to create a retail brand that is based in Hunan, deeply cultivated in Central China, unique, and influential!

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