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Wuhan Zhuankou Development Zone Hubei No.54 Retail Chain No.73 Xian Dai Services Industries No.76 Maternal and Infant Retail Shang Products Supply Chain Maternal and Infant Chain Children Supplies Special Sales Appliances Retail Yun Ying Tong Er Tong Cheng Zhang Er Tong Fa Yu
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Company Overview

  • Nature: Private Enterprise Size: 5000-9999 employees Founded: 13年
  • Industry: FMCG (Food/Beverages/Cosmetics) 、 Wholesale/Retail
  • Full name: Hubei Kidswant Children's Products Co., Ltd.。

About the Company

Group Profile
Five Star Investment Holding Group Co., Ltd. (abbreviated as "Five Star Holdings") laid the cornerstone of its corporate development on December 18, 1998, with a registered capital of 236 million yuan. It is a diversified investment group involved in four major business areas: modern service industry chains, supply chain platforms, specialty real estate, and quasi-financial services, with its headquarters located in Nanjing, Jiangsu. The entrepreneurial team of Five Star Holdings once successfully created China's leading home appliance retail chain brand "Five Star Electric." In 2006, "Five Star Electric" operated as a joint venture with global home appliance retail chain Best Buy, and in early 2009, the group's business was officially divested. At the same time, the group underwent strategic adjustment and founded chain service brands such as "Kidswant," "Huitongda," and "Hao Xiang Jia," owning more than 40 cross-industry subsidiaries and forming a diversified business development pattern.
"Kidswant," whose full name is Kidswant Children's Products Co., Ltd., is headquartered in Nanjing, Jiangsu. Kidswant specializes in one-stop shopping for maternity, infant, and children's products and provides comprehensive value-added services. It offers omni-channel shopping experiences including physical stores, online PC shopping malls, and mobile apps. It has more than 3,000 nationally certified professional parenting consultants who provide differentiated products and services to consumers anytime, anywhere, in real name, and appropriately. Since 2010, based on providing one-stop growth services for expectant mothers and children aged 0-14, Kidswant has deeply explored customer relationships, pioneered an operating model with customer relationships as core assets, vigorously developed an omni-channel strategy, and始终致力于优化中国家庭的儿童生活方式,成为中国新家庭的全渠道服务商。At the same time, Kidswant also has its own professional parenting service brand—Parenting Consultants. They are Kidswant's professional parenting team with qualifications as professional maternal and infant care specialists, child growth development specialists, and nutritionists. Guided by advanced concepts, and relying on examples and data from big data cloud platforms, they are committed to providing healthy, happy, and joyful lives for millions of new families and providing "private customized" parenting services for mothers.
As of the end of 2016, Kidswant had opened nearly 200 physical stores in nearly 20 provinces and 100 cities across the country, with a single store area exceeding 5,000 square meters, more than 20,000 product categories in stores, more than 3,000 nationally professionally certified parenting consultants, and serving over 10 million Chinese families.
At present, while deeply laying out nationwide stores, Kidswant is vigorously developing its omni-channel strategy, launching a new version of its official website and APP, which have received high attention from consumers. Among them, the APP has multiple sections including cross-border shopping, flash sales, community, insurance, wealth management, parent-child radio, new mom college, 0 yuan trial, and mom word-of-mouth, and the user experience has been recognized by a large number of consumers.
[Corporate Honors]
2009
Kidswant was officially established, and its flagship store—Jianye Wanda Store opened.
2010
Kidswant was rated by the China Chain Store & Franchise Association as the highest award of the year, the "Annual China Retail Innovation Award"
Kidswant was rated as "2010 Best Employer"
2011
Awarded the "National Wanda Plaza Most Popular Award"
E-commerce was awarded the "Outstanding Maternal and Infant Online Shopping Platform Award"
2012
Two rounds of financing totaling 155 million US dollars, setting a new industry record for the highest financing
Featured in a headline report on CCTV's "Xinwen Lianbo"
Won the championship of "21 Future Stars—2012 Most Growth Potential Emerging Enterprise"
Won the "2012 Ernst & Young Fudan Most Potential Enterprise Award"
Won the CBME "2012 Social Service Award"
2013
Won the Wanshang Association "2013 Most Popular Award"
Won the "Jiangsu Province E-commerce Demonstration Enterprise" Award
Consecutively won the championship of "China's Annual Most Popular Maternal and Infant Chain Store"
2014
Won the "China Outstanding Experiential Innovative Children's Brand Award"
Won the "2014 CBME Annual Maternal and Infant Retailer" Award
Advanced to the top ten in Nanjing for "Employer of the Year"
Won the "Jiangsu Province Outstanding Human Resource Management Award"
2015
Won the "China Brand Social Marketing Most Communication Value Case Award"
Consecutively won the "Jiangsu Province Outstanding Human Resource Management Award"
Consecutively won the "CBME Annual Maternal and Infant Retailer" Award
Won the "Best Employer of the Year" for the third time
[Corporate Benefits]
Statutory benefits: social insurance, housing provident fund, statutory holidays, annual leave
Core benefits: monthly internal competitive recruitment opportunities, mentor coaching, E-learning online learning platform, regular ability improvement training, internal referrals
Basic benefits: holiday benefits, employee physical examinations, meal subsidies, rental subsidies, phone bill subsidies, overseas assignment subsidies
Special benefits: care leave, pregnancy care, childbirth blessings, employee birthday blessings, baby birthday blessings


Hubei Branch
Website: *****************
Kidswant recruitment official website: ****************************
Consultation hotline: ***********
Company address: 4th Floor, Building A, Yuanchen International Mansion, No. 324 Qingnian Road, Jianghan District, Wuhan City

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Business Registration

Provided by

Operating Status: 开业
Registered Capital: 500万(元)
Legal Representative: 方红霞
Date Established:
Credit Code: 91420100070518825P
Registered Address: 湖北省武汉市武汉经济技术开发区江城大道408号永旺梦乐城2FB201

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