Belle Commercial

I. Introduction to Belle International
Belle International Holdings Limited (hereinafter referred to as "Belle International"), formerly Shenzhen Belle Footwear Co., Ltd., was founded on March 8, 1992, and successfully listed in Hong Kong on May 23, 2007 (stock code: 01880). Belle International is a joint-stock enterprise integrating R&D, production and sales, which developed rapidly on the basis of production and processing enterprises established in mainland China by Hong Kong capital. It is the *largest footwear brand chain operation company in mainland China and also the *largest apparel retailer in China.
Belle International has the *largest self-operated chain sales network in China, covering more than 350 major cities in mainland China including all provincial capital cities, with more than 15,000 retail outlets and more than 100,000 employees. Its products reach China (including Hong Kong and Macao), Asia, Europe, Africa, North America and other regions.
In 2001, the Sports Division was established, acting as agent and distributor for top international sports brands: NIKE series, adidas series, Kappa, PUMA, CONVERSE. It has now become the *largest agent of NIKE and adidas, the two world brands, in the Asia-Pacific region.
On June 3, 2004, Topsports, the Group's professional sports goods brand, was officially registered and established.
In 2011, the Group created a fast fashion series of brands, operated by the Sports Division.
In 2012, it merged with Shenzhen Lingpao Sporting Goods Co., Ltd., becoming the *largest sports brand agent in South China.

II. Introduction to Belle South China
Shenzhen Belle Commercial Co., Ltd. (South China Footwear Division) and Belle Commercial (Shenzhen) Co., Ltd. (South China Sports Division) are the South China sales companies under Belle International. Adhering to the management philosophy of "diligence, science, cooperation" and relying on an excellent workforce, starting from the *first shoe store in Shenzhen on March 1, 1993, the company has grown from small to large step by step. At present, the company manages the chain sales of footwear brands and sports brands in five provinces and regions: Guangdong Province (footwear excluding Guangzhou), Fujian, Guangxi, Jiangxi and Hainan. It has more than 2,400 directly operated stores and more than 10,000 employees.
Looking to the future, the company will adhere to the business philosophy of "winning customers' trust with sincere service", take "warm and thoughtful service, meeting or exceeding customers' expectations" as the magic weapon to win customers, defeat competitors and establish a foothold in the market, and rely on modern management and honest, excellent employees to keep pace with the times, innovate and develop, and make our brand renowned at home and abroad with first-class quality, first-class service, first-class management, first-class reputation and first-class performance.