Mintel

Mintel thinks what consumers think and understands the reasons behind consumer behavior. As a globally renowned independent market research and consulting company, our research fields cover consumers, markets, new products, and competitor analysis, providing in-depth insights into local and international economic environments from a unique perspective. Since its establishment in 1972, Mintel's predictive analytics and expert insights have helped our clients make the right decisions faster. Our vision is to drive client business growth and 'empower' employee development. From fast answers to deep insights, Mintel has provided research intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-syndicated tools and customized insight solutions, we are the eyes and ears in the markets that matter, uncovering the insights behind our clients’ next big idea.