Yi You Tian Xia

Yi You Tian Xia is an O2O integrated service provider positioned in travel. Based on its self-developed ETS system, it rapidly integrates upstream product end and downstream retail end resources, creating a safe, efficient, and convenient travel product procurement and distribution platform. In 2014, the platform's revenue scale approached 700 million yuan, accumulating abundant travel product suppliers and high-quality offline retail stores, personal travel consultants, and other resources. In 2015, it received a 100 million yuan investment from Toread. After this investment, Yi You Tian Xia will effectively utilize Toread's injected funds to further extend and upgrade its business model. While leveraging its wholly-owned subsidiary "Meijin Holiday" to strengthen market development at the upstream travel product end, it will also upgrade and perfect its original "travel consultant" model, fully mobilizing the initiative and dynamism of individual travel practitioners, vigorously expanding the travel planner business model paired with standardized services "O2O experience stores", and forming a new three-dimensional integrated model of system platform, travel planners, and self-operated featured experience travel products (Meijin Holiday).