The Paper

"The Paper" went live on July 22, 2014. It is supervised and hosted by Shanghai United Media Group, formerly the Oriental Morning Post founded in 2003. It is the first product in China to fully transform from traditional media to new media, holding first-class qualifications for Internet news information services. Combining Internet technology innovation with the heritage of news gathering and editing, The Paper produces and aggregates high-quality political, ideological, financial, and cultural content for Chinese Internet users around the clock. Today, The Paper has become a full-chain content ecosystem service provider, a full-media matrix marketing platform, and an important content supplier for the global Chinese Internet. The Paper has four terminals: APP, iPad, PC, and WAP, and also operates on platforms such as WeChat, Weibo, Douyin, Kuaishou, and Toutiao, with its product matrix covering all channels. As of June 2022, the The Paper app has over 200 million downloads, over 30 million Weibo followers, over 3 million WeChat public account followers, and reaches 437 million users across the entire network daily. From 2018 to 2021, The Paper won over 200 domestic and international awards and honors, including the China News Award, the SOPA Award for Excellence in Journalism, and the SND Global Digital Media Design Awards. Product features: 1. News & Information: The Paper focuses on reporting on Chinese politics, finance, culture, and ideas, tracking current affairs in real time, analyzing economic changes, and paying close attention to social livelihood. 2. Video & Live Streaming: Experience real scenes from the first perspective, stay updated on the latest developments, and connect through live broadcasts for in-depth analysis of news events. 3. Ideas: Rational and constructive, keeping pace with trends to popularize new knowledge, and engaging in frank debate to spark ideas. 4. The Paper Account: Integrating three platforms—Paike, government affairs, and media—it adopts a model of "invitation plus strict selection," inviting high-quality creators in professional fields, as well as authoritative government affairs and media institutions to join. 5. Pengyou Circle: A high-quality user interaction community that combines functions such as commentary sharing, following "Pengyou," and hot topic tracking, with three major sections: "Following," "Recommended," and "Ask."