Zhihu

Zhihu, a high-quality Q&A community and original content platform gathering creators on the Chinese Internet, was officially launched in January 2011, with the brand mission of "letting people better share knowledge, experiences, and insights, and find their own answers".
With its serious, professional, and friendly community atmosphere, unique product mechanisms, and structured and easily accessible high-quality content, Zhihu has gathered the most creative people in fields such as technology, business, film and television, fashion, and culture on the Chinese Internet. It has become a comprehensive, all-category knowledge-sharing community and original content platform with key influence in many fields, establishing a community-driven content monetization business model.
As of 2020, more than 40 million answerers have created content on Zhihu, with over 44 million questions and more than 240 million answers on the entire platform.
Currently, Zhihu covers a series of products and services including the Q&A community, the membership service system "Salt Selected Members", search, hot lists, and has established diversified media forms including text, images, video, and live streaming.
On January 13, 2021, Zhihu updated its brand slogan from "Have a question? Go to Zhihu" to "With questions, there will be answers".
Zhihu's main products include:
The Zhihu community includes: Q&A, column articles, round tables, ideas, institutional accounts, etc.
As a knowledge platform, Zhihu also has products such as "Daily New Knowledge", "Zhihu Live", "Private Courses", and "Bookstore".
On the mobile side, there are the "Zhihu" APP and "Zhihu Daily" APP.
Zhihu's mascot is "Liu Kanshan".