HotMaxx

HotMaxx emerged in April 2020, immediately dropping a bombshell on the traditional retail industry, and grew wildly over the following year. In just one and a half years, it successfully established nearly 400 offline stores, achieving an annual sales volume of billions of yuan. It has signed inventory distribution cooperation agreements with over 200 well-known brands, becoming a national distributor of branded discounted goods, committed to transforming the retail industry through technology.
HotMaxx can be said to have opened a new track for clearance and surplus stock, quickly becoming a hot segment favored by young people. It currently covers key cities such as Shanghai, Beijing, Guangzhou, and Shenzhen, with plans to exceed 5,000 stores in total within the next three years. With its unicorn momentum, it is set to become a leader in China's offline discount stores.
The company carries the mission of "continuously bringing surprises and excitement to consumers." Its excellent business model, combined with a direct-to-consumer operation model, delivers tangible savings and a treasure-hunt shopping experience to consumers. While gaining popularity among consumers, it has also attracted domestic and international capital, such as Cloud9 Capital, Rich Growth Capital, Xinjin Venture Capital, and GSR Ventures. Within two years, it completed several financing rounds and has now completed its Series C+ round.
In the era of the Fourth Consumption where cognition is constantly upgrading, HotMaxx always makes decisions based on consumers, providing them with high-cost-performance global products, building a service-oriented consumption ecosystem that combines surprise and convenience, and advocating a new, budget-conscious consumption philosophy.
Behind the company's rapid growth is a young, passionate, and courageous team. Currently, most of the product and research team members come from internet companies like BAT and ByteDance. The continuously innovative smart supply chain and digital integrated control system are constantly bringing transformation and disruption to the traditional retail industry.