JCDecaux Advertising

JCDecaux Group, founded in 1964, is a leading outdoor media company listed on Euronext Paris. In 2023, the company generated revenue of €3.57 billion, operating in over 80 countries worldwide with 1,056,833 advertising displays. As a leading media company specializing in outdoor advertising, the group strives to provide the best services across its three core business segments: street furniture, billboards, and transport advertising. In China, JCDecaux operates the largest metro media network in the country, dominating the market by covering six rapidly developing cities: Beijing, Shanghai, Tianjin, Chongqing, Suzhou, and Hong Kong. It manages advertising space in 1,118 metro stations, with 68,146 advertising displays across more than 20 media formats, reaching over 26.81 million passengers daily. Additionally, JCDecaux China's bus media network, one of the leading networks for bus exterior and bus shelter advertising, covers six economically active cities including Shanghai, Nanjing, Chengdu, Wuhan, Shenzhen, and Chongqing. The company is a major nationwide supplier of bus exterior media networks. Currently, JCDecaux operates street furniture advertising, such as bus shelters and municipal information panels, in Wuhan, Hong Kong, and Macau, creating first-class, high-quality bus shelter media. In the airport media sector, JCDecaux China has successfully established a media network covering Beijing Capital International Airport, Beijing Daxing International Airport, Shanghai Pudong International Airport, Shanghai Hongqiao International Airport, Shenzhen Bao'an International Airport, Chengdu Shuangliu International Airport, Chengdu Tianfu International Airport, Chongqing Jiangbei International Airport, Hong Kong International Airport, and Macau International Airport, reaching over 420 million airport passengers in 2024. While striving to provide clients with the highest-quality media platforms and services, JCDecaux China consistently endeavors to fulfill its social responsibilities. Over the past decade, it has become the first partner company in China for the WWF's 'Earth Hour' campaign, a promotional partner for The Climate Group's 'Million Forest' project, a promotional partner of One Foundation, a media partner of the China Women's Development Foundation, a media partner of the China Green Foundation, a promotional partner of the Youth and Children's Development Foundation, a media partner of WildAid, a promotional partner of the International Fund for Animal Welfare (IFAW), and a media partner of the European Union Chamber of Commerce in China, the Hong Kong Chamber of Commerce in China, and the French Consulate General, leveraging its own media resources to publicize and promote various public welfare projects.