Shanggucai

Beijing Shanggucai Technology Joint-stock Co., Ltd. was established in 2008 (with the joint-stock company set up in 2015) and was officially listed on the New Third Board on January 19, 2017. It is a high-tech enterprise engaged in software development, cultural creativity and other businesses. In recent years, the influence of Chinese traditional culture worldwide has been growing, and new literature has become the largest IP source for China's new cultural products 'going global'. To help China's excellent new literature 'go global', after continuous research and development by Shanggucai, the Flying Lines novel app was officially launched on major overseas app stores in 2019 and quickly gained a foothold in the novel app market of Western developed countries. The Palace Museum Publishing has a long publishing tradition and, relying on the resources of the Palace Museum, has formed three major sections: court culture, cultural relics and art, and Ming and Qing history. In September 2022, Shanggucai cooperated with the Palace Museum to use current online self-media platforms and the currently hottest e-commerce model to promote Palace Museum cultural and creative products to more people, committed to advancing the development of the museum industry and promoting the excellent traditional culture of the nation.