CYTS MICE

CYTS MICE -- China's "one-stop" integrated marketing service enterprise. CYTS MICE Integrated Marketing Consulting Co., Ltd. (formerly "CYTS Conventions & Exhibitions", abbreviated as "CYTS MICE", securities code: 837784) is an enterprise under CYTS Holding Co., Ltd., an A-share listed company. In December 2017, CYTS MICE was transferred to China Everbright Group along with CYTS Holding Co., Ltd. Over the past two decades since its establishment, CYTS MICE has been dedicated to providing "one-stop" integrated marketing service solutions for institutional clients such as governments, enterprises, and social organizations. Its business covers various services including conference and event management, public relations communication, digital marketing, destination marketing, sports marketing, precision advertising, exhibitions, cultural performances, rural revitalization, and smart exhibitions. Based on a deep understanding of institutional client needs and rich service experience, CYTS MICE has successfully achieved a service layout from single service to integrated service, from low value-added services to high value-added services, and from offline services to full-scenario services covering both offline and online, providing overall service solutions covering consulting, management, and execution. Its professional subsidiaries in various business segments, including CYTS Conventions & Exhibitions, Lianke Marketing Communication, Bohui Exhibition, Bolian Sports, Shangda Performing Arts, Bona Agriculture, and CYTS MICE Technology, have been established successively. At present, CYTS MICE has established a comprehensive service network in major economic regions of China, covering core cities such as Beijing, Tianjin, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Haikou, Chengdu, Xi'an, Fuzhou, and Xiamen. "Broadening creativity and creating win-win cooperation" is the service concept and value proposition that CYTS MICE adheres to. Building an influential integrated marketing service ecosystem and constructing a high-quality development model featuring "creativity leadership, technology empowerment, horizontal coordination and integration, and vertical specialization" are the strategic goals of CYTS MICE. CYTS MICE will always be committed to building an integrated marketing ecosystem composed of service content, digital technology, marketing resources, and marketing platforms. Through richer marketing resources and channels, higher procurement efficiency, and better marketing results, it aims to craft Chinese services, tell brand stories well, become a leading enterprise in the integrated marketing service industry, and create diversified compound value for clients.