China CITIC Bank Head Office Credit Card Center Beijing Branch

Introduction to China CITIC Bank Credit Card Center: The China CITIC Bank Credit Card Center (referred to as "CITIC Card Center"), affiliated with the head office of China CITIC Bank, is a specialized institution that conducts centralized operations, independent accounting, and corporate-style management of credit card business. Since the official issuance of credit cards at the end of 2003, and particularly in the nearly four years since 2006, the CITIC Card Center has closely adhered to the strategic goal of "establishing a leading credit card center," positioned its operations as "acquiring retail base customers, building the CITIC retail brand, becoming a profit growth point for China CITIC Bank, and establishing a service system for mid-to-high-end customers." By firmly grasping the three key initiatives—"building the brand, establishing the platform, and innovating management"—it has diligently cultivated operational characteristics and management advantages, promoting coordinated development of efficiency, quality, and scale in its business. This has propelled it into a new stage of sustained profitability, making it an important force in advancing China's credit card industry. It has initially formed a core competitiveness with the characteristics of China CITIC Bank, becoming one of the most competitive joint-stock commercial bank credit card centers. The China CITIC Bank Credit Card Center is well aware that outstanding talent is the core competitiveness of the credit card industry. To this end, drawing on the experience of excellent domestic and international enterprises, it has established a market-oriented employment mechanism and incentive system, providing competitive remuneration and promising career development opportunities for top talent, with the aim of creating value for shareholders while achieving the organic unity of employee and social value. Growth: December 2002: The China CITIC Bank Credit Card Center was established in Shenzhen. December 2003: The first credit card, the "CITIC STAR" credit card, was officially issued, with platinum credit cards issued simultaneously. ... May 10, 2010: Cumulative credit card issuance exceeded 10 million cards, making it the second joint-stock commercial bank in China to surpass ten million in credit card business volume. Innovation: April 2006: Launched the free "24-hour SMS Banking" service, pioneering electronic service channels. ... July 2010: CITIC credit cards set a new record for the fastest credit card issuance in China—92 seconds for on-site card issuance. Our Vision: To establish a leading card center. Our Mission: To be the best payment and consumer finance brand. Our Corporate Spirit: Because of confidence, hence trust. Our Core Values: Confidence is an attitude toward life; focus is a professional spirit; openness is the essential path to success; win-win leads us to shared prosperity.