SAIC Volkswagen

SAIC Volkswagen Automotive Co., Ltd. (abbreviated as "SAIC Volkswagen") is a Sino-German joint venture, jointly operated by SAIC Motor and Volkswagen Group. The company was signed and founded in October 1984, with its headquarters located in Anting, Shanghai, and has successively established production bases in Nanjing, Yizheng, Urumqi, Ningbo, Changsha, and other places. At present, the company has formed a production layout of 6 major production bases, 9 vehicle plants, 2 powertrain plants, 1 battery factory, and 1 technology center, with cumulative production exceeding 24 million vehicles and nearly 31,000 employees.

SAIC Volkswagen currently produces and sells more than 30 products under the Volkswagen, Audi, and Skoda brands, covering market segments such as A0, A, B, C, SUV, and MPV. Among them, the Volkswagen brand models include Polo, Santana family, Lavida family, Lamando L, Passat, Phideon, Tiguan, Teramont, Tharu, T-Cross, Touran, Viloran, ID.4 X, ID.6 X, ID.3, and other product series; the Skoda brand models include the RAPID family, Octavia, Superb, Kodiaq family, Karoq, Kamiq family, and other product series. In addition, in the next three years, SAIC Audi will successively launch four new models, with the first batch of products, the new Audi A7L and the pure electric SUV Audi Q5 e-tron, officially unveiled in 2021 and launched in the first quarter of 2022. At the same time, the company is actively entering the new energy vehicle market and has launched models such as the Tiguan L plug-in hybrid version, Passat plug-in hybrid version, Lavida pure electric, and Tharu pure electric.

In terms of product research and development, after years of exploration and practice, SAIC Volkswagen has cultivated an efficient and high-quality R&D team and established a fully functional technology center with international standards, including a comprehensive test track for passenger cars in Anting, Shanghai, an extreme heat and drought comprehensive test track in Turpan, Xinjiang, as well as styling center, prototype center, component test center, crash center, emission test center, acoustic test center, electromagnetic compatibility center, and other R&D supporting facilities; the company has developed the ability to develop complete vehicles that fully meet the travel needs of Chinese users, and technical innovation capabilities in the fields of new energy, intelligent driving, and mobile online services. At present, SAIC Volkswagen has participated in the product development of Volkswagen Group and carried out a series of international joint development and local independent development of models.

In terms of quality management, the company adheres to the concept that "Quality is the life of SAIC Volkswagen", establishing a whole-process quality management system throughout the entire product life cycle, covering the entire business chain and extending to the supplier system. Thanks to its excellent performance in quality management, the company has won heavyweight awards in the quality field such as the "National Quality Award" and the "Shanghai Mayor Quality Award".

In terms of marketing and service, after years of development and improvement, SAIC Volkswagen has built nearly 2,000 sales and after-sales service networks, providing professional and convenient services to customers across the country. At the same time, the company continues to focus on customer experience and is committed to improving user satisfaction. The Volkswagen brand's "Techcare" and the Skoda brand's "Human Touch" provide customers with more targeted and professional service experiences. Facing the upgrade of consumer demand, SAIC Volkswagen is accelerating the expansion of a new marketing and service ecosystem, linking multiple direct connection methods with offline channels to achieve an interconnected closed-loop experience for users. The Volkswagen brand, taking the pure electric ID. family as an opportunity, is building a new agency marketing model. At present, the ID. Store (X) new retail format is steadily advancing, with more than 40 ID. Store (X) outlets opened in key new energy cities across the country. SAIC Audi is also focusing on innovative business models, building a complete and user-friendly digital service ecosystem online, and opening Audi urban stores in prosperous business districts offline, creating a user-centric physical e-commerce ecosystem experience.