Nature's Way Food

The "Nature's Way" brand was founded in Hong Kong in 1969. Since entering the mainland China market in 1995, it has gradually transitioned from a professional traditional food retail brand to a full-category business cluster featuring modern food processing factories, nationwide KA-scale terminal sales operations, self-operated chain specialty stores and franchise systems, and imported food e-commerce operations. Its international business spans 25 countries and regions. Over the past half century, it has successfully maintained its position as a domestic snack food brand and is one of China's Top 100 Brand Chain Influence Brands.

The "Nature's Way" mainland China brand stores began in 1995. Over more than 20 years since entering the mainland market, it has devoted itself to building its brand image and is deeply loved by consumers for its healthiness, fashion sense, and high quality, maintaining an annual sales growth rate of over 20%.

In terms of operations, "Nature's Way" implements the development strategy of "premium stores at airports, high-speed rail stations, and subway stations" and expanding into the national market. It has established more than 150 "Nature's Way" food specialty stores in Guangdong and key cities nationwide, forming strategic alliances with major groups at airports, high-speed rail stations, subway stations, railway stations, and ports across the country, creating a strong self-operated brand marketing network. At the same time, it has driven the rapid development of more than 70 franchise stores. Its omnichannel coverage effectively promotes the brand's market awareness and reputation.

While achieving steady development and taking solid steps, "Nature's Way" actively explores innovative business models. In 2013, it established an e-commerce platform, attracting over 300,000 loyal customers. In 2017, it seized the opportunity to launch the O2O smart store physical project operation and the terminal unmanned vending machine project. In the same year, it introduced two derivative brands, "Nature's Select (boutique convenience store)" and "Nature's Workshop (natural tea drinks)," promoting brand awareness and reputation with a richer and more professional product structure.

Over the past 50 years, "Nature's Way" has adhered to the principle of "one group of people, one mission, a lifetime dedication." Generations of Nature's Way people are committed to spreading the philosophy of "health, professionalism, and leisure" and the spirit of "good taste, all at Nature's Way." Nature's Way has been listed for four consecutive years in the "China Chain Brand Quality Top 50," "China's Top 100 Brand Chain Influence Brands," "Guangdong Top 10 Franchise Brands," and "Guangdong Independent Brands"... "Nature's Way" is gradually developing into an innovative name in the mainland food retail industry.

[Current Scale]
Direct-operated: more than 150 chain specialty stores;
Franchise: more than 70 specialty stores;
E-commerce: operating on 15 platforms;
KA: Has formed strategic partnerships with well-known domestic and international retail chain enterprises such as 7-ELEVEN, OK Convenience Store, Walmart, Metro, JUSCO, ParknShop, Watsons, Mannings, Vanguard, Renrenle, Rainbow, Trust-Mart, etc. Has close business cooperation relationships with multiple BC-class stores such as Guohuikang, Jiahua Department Store, etc.

Thank you for your interest in Nature's Way! Welcome to join Nature's Way!

[PS]

*Nearest bus stop: Jinwei Building
*Nearest subway stations: Guomao, Grand Theater

No visits without appointment, thank you!