Chongqing Changjiang Huirong International Tourism Development Group Co., Ltd.

Chongqing Changjiang Huirong International Tourism Development Group Co., Ltd. (hereinafter referred to as the Group) is an innovative trading platform integrating tourism, finance, and e-commerce, and a Chongqing tourism industry e-demonstration base, approved by the Chongqing Municipal Government and established under the leadership of the Municipal Tourism Bureau. The Group was founded in April 2014 with a registered capital of RMB 100 million.
Up to now, the Group has grown into an enterprise group with 8 wholly-owned, controlling, and share-participating subsidiaries. Its subsidiaries, including Chongqing Luchuang International Travel Agency Co., Ltd., Chongqing Changlu General Aviation Co., Ltd., Chongqing Chuangrong Technology Co., Ltd., Chongqing Yujie Co., Ltd., Chongqing Changhe Financial Leasing Co., Ltd., Shenzhen Changtong Fund Co., Ltd., Shenzhen Changchuan Factoring Co., Ltd., and Chongqing Changhe Smart Elderly Care Management and Operation Center Co., Ltd., have shown good development momentum. The Social Fund Committee under the Ministry of Civil Affairs of China挂牌 established the "China Social Elderly Care Tourism Internet Settlement Center" at this Center; the China E-Commerce Association under the Ministry of Industry and Information Technology of China established the "China E-Commerce Association Internet Finance Tourism Committee" at this Center; the Chongqing Tourism Association awarded this Center the title of "Chongqing Tourism Industry Electronic Trading Demonstration Base"; and together with Tencent Dayu.com, it established the "Tourism E-Commerce Research Institute." At the same time, the Group serves as the director and president unit of the China E-Commerce Association Internet Finance Tourism Committee and the Chongqing Nan'an District Tour Guide Association, respectively, leading the Internet+ tourism, Internet+ finance, and Internet+ elderly care industries.
Based on tourism elements and tourism product transactions, with tourism finance as the core and Internet technology as the means, the Group has formed an operation pattern of Internet+ tourism, Internet+ finance, Internet+ elderly care, and Internet+ industry education and training. Its business architecture consists of one center and four major sectors.
One center is the Tourism Elements Group (B2B): The center, with fair, just, open, and transparent trading methods and strong industry resource integration capabilities, adopts a listing trading model to centrally display, publish, and trade various tourism element products. Through public trading, it realizes platform functions such as effective integration of tourism resources and optimization of tourism resource allocation, value and price discovery of tourism products, broadening tourism investment and financing channels, collection and confirmation of tourism big data, and assisting government administrative services. At present, the Tourism Elements Center is in online trial operation, with a daily transaction volume of over RMB 100 million.
The four major sectors include:
Tourism Products Sector. First, relying on the subsidiary Luchuang International Travel Agency Co., Ltd. and Tencent Dayu, it jointly launched the "Travel the World Every Day" tourism product marketing platform (B2C). The "Travel the World Every Day" platform has a strong technical architecture and payment settlement system, gathering rich tourism product resources. At present, the platform has gathered more than 1,000 travel-related enterprises such as travel agency companies, tourist attractions, tourist hotels, and tourist vehicles and vessels, launched more than 1,000 travel route products, providing diversified, personalized, and customized tourism products for tourism terminal customers, and realizing online booking, ordering, and payment functions, and providing efficient and safe online transaction settlement services for travel-related enterprises. It covers a series of tourism service businesses including organizing and receiving domestic and international tour groups, individual tourist sightseeing, business inspections, conferences and exhibitions, and "Sunset Red," study tours, and private customized tourism. Second, the controlling subsidiary Changlu General Aviation Company launched a helicopter low-altitude sightseeing tourism project and provides the government with rapid aerial services such as emergency rescue and disaster relief and medical rescue.
Tourism Finance Sector. The Group takes it as its mission to serve the tourism industry, solve the financing difficulties of travel-related enterprises, and boost the development of the tourism industry. First, it has reached bank-enterprise strategic cooperation mechanisms with financial institutions such as China Construction Bank, Bank of Communications, Ping An Bank, Huaxia Bank, and Bank of Chongqing, obtaining bank credit of RMB 58 billion, mainly used to support the operation and development of travel-related enterprises; second, it has carefully built and launched an Internet financial service investment and financing platform. Since its launch in 2014, it has gathered industry elites in law, finance, tourism, Internet, e-commerce, accounting, and business management, efficiently and safely providing financing services for dozens of travel-related enterprises, timely solving the urgent funding shortages of tourism enterprises; third, relying on cooperation with Shenzhen Changtong Fund Company, it coordinates and mobilizes social funds to support the development of major tourism projects such as tourist attractions. The Group has basically formed a tourism financial service operation system based on bank credit and led by mobilizing social capital.
Tourism Elderly Care Sector. Changhe Smart Elderly Care Management and Operation Center is the management and operation platform of the China Social Elderly Care Tourism Internet Settlement Center affiliated with the Group, dedicated to providing comprehensive operation management and information services for social elderly care institutions, communities, and home-based elderly care in basic living, health care and rehabilitation, health education, spiritual comfort, tourism finance, etc. The elderly care management center uses technologies such as the Internet and Internet of Things to innovate institutional and home-based elderly care service models. Its business scope covers elderly care project research and development, project trusteeship, project service design, industry standard formulation, and elderly care informatization construction.
Education and Training Sector. To realize the various functions assigned by the China E-Commerce Association Internet Finance Tourism Committee affiliated with the Group, and using the Center's rich resources in the tourism and financial industries, the Finance and Tourism Committee has built an industry education and training platform involving Internet+ tourism and Internet+ finance. It has established strategic cooperative relationships with some financial institutions, higher education institutions, tourism and Internet enterprises, providing financial and tourism professional talent training and professional qualification certification for member units, and building internship bases for college graduates and trainees, expanding employment channels, introducing job positions, and achieving good social and economic benefits.
The Group adheres to the business philosophy of tourism as the foundation, e-commerce as the means, profit relying on finance, and the future relying on data. It always takes fairness, openness, and justice as its core values, adheres to the development model combining "industry, academia, research, and finance," and strives to build a comprehensive tourism element allocation center in the upper reaches of the Yangtze River, a display center for tourism projects and tourism products, a distribution center for tourism funds and information, and a tourism data confirmation center. It strives to develop into a national tourism element product data backup center and settlement center in the next 3-5 years, with transaction volume exceeding RMB 100 billion, annual revenue reaching RMB 300 million, and steadily develop into a leading financial tourism enterprise relying on the west and radiating across the country.