Jilianri Knitwear Store, Yuhua District, Changsha City

Brand Introduction:

HELLO MORO was founded in 2014, offering products including underwear, socks, lingerie, apparel and related items. HELLO MORO aspires to "become the * underwear brand" and wholeheartedly creates an intimate wardrobe for the whole family.

The brand inspiration of HELLOMORO Jilianri comes from "love" — weaving love for your whole family! Making every day your anniversary! Affordable prices, comfortable experiences. Let customers fall in love with themselves, starting from the heart.

In the five years since its founding, HELLO MORO has successively entered mid-to-high-end and well-known landmark shopping centers in Hunan. It currently has nearly 30 directly-operated stores, and HELLO MORO can be found in all popular shopping centers in Changsha. HELLO MORO has also established a presence in shopping centers in Hunan prefecture-level cities such as Changde, Xiangtan, Shaoyang and Loudi. Our current cooperating property brands include: Wanda, CapitaLand, Poly, Desiqin, Bubugao, Youa, Happy City, Huachuang, Uni-Mall, Guojin Street, Wangfujing, Wuyue, Rainbow, LOHAS City, WanJiaLi, Fuxing Times, Dingding MALL, AUX, Hippo Park, Jiufang, Yunda Center, and more.

In 2020, HELLO MORO's development goal is to reach 80 directly-operated stores and 50 high-quality franchise stores.

Corporate Culture:
Vision: To become the * underwear brand

Mission: Create value for customers, create platforms for partners, create profits for shareholders

Core Values: Integrity, Quality, Responsibility, Unity, Innovation

The brand inspiration of HELLOMORO Jilianri comes from "love" — weaving love for your whole family! Making every day your anniversary! Affordable prices, comfortable experiences. Let customers fall in love with themselves, starting from the heart.

In a market environment where product homogenization is increasingly evident, HELLOMORO adheres to the development philosophy of "selected lifestyle, close at hand, born for you." Products emphasize health, comfort, and good value, wholeheartedly creating an intimate wardrobe for the whole family.

With store services becoming increasingly optimized, HELLO MORO looks forward to every encounter with customers. Whether it is the comfort of the shopping environment, the diversity of product categories, or the fashionability of product styles, we strive to give customers a comfortable shopping enjoyment, so that customers visiting any HELLO MORO store can enjoy a home-like comfortable shopping experience.

Against the social backdrop of increasingly restless economic development, HELLO MORO wants to be an enterprise trusted by customers, employees and business partners. A newly sprouted bamboo grows only 3cm in 4 years, but from the fifth year onward, it grows wildly at a rate of 30cm per day. In just six weeks, it can grow to over 10 meters. You might think it has died, but in the first four years, the bamboo extended its roots hundreds of square meters through the soil. HELLO MORO is like the bamboo, dedicating the first four years to accumulation, hoping to create a better future for everyone through professional expertise, excellent materials, and unwavering original intention!