Shuhua Sports

Scientific exercise service provider - Shuhua Sports
Shuhua Sports, a leading scientific exercise service provider, was founded in 1996 and listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH). In 2017, Shuhua was rated as a "National Sports Industry Demonstration Unit" by the General Administration of Sport of China. From 2017 to 2023, Shuhua was named one of the "Top Ten Enterprises in China's Light Industry Fitness Equipment Industry" for seven consecutive years.
Shuhua adheres to the mission of "integrating simple exercise into everyone's life," promotes the brand positioning of "scientific exercise," and insists on providing professional and intelligent fitness solutions for home, commercial, outdoor, and other scenarios. Its products cover solutions for home fitness, commercial fitness, national fitness, physical training, campus sports, and health and wellness fitness, as well as Shuhua fitness services and training services, enabling scientific exercise services to cover all scenarios and all populations. Shuhua has been actively advancing digital transformation, committed to building a fitness platform of "hardware + software + course content + professional fitness coaches." Its global business now covers over 110 countries and regions, establishing nearly a thousand online and offline integrated sales and service channels.
Over the years, Shuhua has adhered to the development philosophy of "intelligent products, recreational exercise, and scientific exercise," focusing on users to drive innovative product R&D. The company collaborates with authoritative domestic and international institutions and experts, including Shanghai University of Sport, Beijing Sport University, Zhengzhou University Sports College, the American College of Sports Medicine (ACSM), Huaxia Sports Medicine Research Institute, and TÜV SÜD, to establish advanced laboratories. In 2023, Shuhua entered into a three-year strategic cooperation with the China Sport Science Society and became the main sponsor of the 13th National Sports Science Congress, jointly committed to research in sports science and product innovation. To date, Shuhua has obtained over 400 national patented technologies and has led or participated in the formulation of over 40 national and group standards.
Shuhua has long been dedicated to promoting the development of national fitness and realizing the dream of a sports powerhouse. From 2013 to 2016 and 2021 to 2024, Shuhua cooperated with the Chinese Olympic Committee for eight years, providing professional fitness training equipment and service support for the Chinese sports delegation at the Sochi Winter Olympics, Rio Olympics, Pyeongchang Winter Olympics, Tokyo Olympics, and Paris Olympics. From 2015 to 2028, Shuhua became a strategic partner of the China Bodybuilding Association. In 2017, Shuhua fitness equipment was designated as the designated product for the BRICS Leaders Xiamen Meeting. In 2018, Shuhua signed a strategic cooperation agreement with the International School Sport Federation to jointly promote the development of youth sports. From 2020 to 2022, Shuhua became the "designated fitness equipment sponsor of the Winter Sports Management Center of the General Administration of Sport." From 2021 to 2022, Shuhua became the "official fitness equipment supplier for the Beijing 2022 Winter Olympics and Paralympics," making it the first Chinese fitness equipment brand to sponsor the Olympic Games. In 2023, Shuhua provided overall operational services, including fitness equipment and coach guidance, for the fitness centers of the Hangzhou Asian Games Village and the Asian Para Games Village. To date, Shuhua has provided training support and services to sports teams from 99 countries worldwide, with over 600 Olympic champions having trained using Shuhua products.
Since its inception, Shuhua has actively fulfilled its corporate social responsibilities and promoted the concept of scientific exercise. Over the years, Shuhua and its controlling shareholders have donated funds and fitness equipment materials to charitable organizations and units such as the Jinjiang Charity Federation, Quanzhou Taiwan Investment Zone Charity Federation, and China National Sports Foundation. To date, the scale of Shuhua's charity fund has exceeded 60 million yuan. Through charity activities and sports poverty alleviation projects such as "Scientific Exercise, Stretch Children's Hearts," "Apollo Charity Run," and "Olympic Athletes Charity Service Campaign," Shuhua has helped over 100,000 teenagers enjoy the joy of sports and grow up healthily.
In the future, Shuhua will continue to actively respond to the national call to "accelerate the building of a sports powerhouse and promote national fitness development." Guided by the four strategic pillars of "refined products, strong brand, deep channels, and high efficiency," Shuhua aims to accelerate development, streamline operations, and expedite the internationalization of its brand, striving to become a ten-billion-yuan enterprise by 2030.