China Gold

China National Gold Group Gold Jewellery Co., Ltd. is a large-scale professional gold jewellery production and sales enterprise specializing in the operation of the "China Gold" brand. It is a controlled subsidiary of China National Gold Group Co., Ltd., carrying the important mission of extending the industrial chain of "China Gold". China National Gold Group Gold Jewellery Co., Ltd. was officially listed on the main board of the Shanghai Stock Exchange on February 5, 2021. It is the second batch of mixed-ownership reform pilot units approved by the National Development and Reform Commission and the first main-board listed enterprise under the "Double Hundred Action" for state-owned enterprise reform organized by the Office of the State Council Leading Group for SOE Reform. The stock is abbreviated as "China Gold" with the stock code (600916.SH). In 2017, through capital increase and share expansion, the company successfully introduced CITIC Securities, JD.com, Industrial Bank, Zhongrong Trust, CCB Trust, Yuexiu Industrial Investment, and Junchun Capital, covering top domestic securities companies, internationally renowned internet companies, industrial groups with market-oriented genes, and financial enterprises with strong comprehensive strength. The company and all parties synergize and complement each other to form a powerful engine for the future business innovation and upgrading of China Gold Jewellery. Since its establishment, China National Gold Group Gold Jewellery Co., Ltd. has adhered to the corporate spirit of "Sincerity and honesty can move mountains," implemented the corporate development philosophy of "Expand the market, gather popularity, build the brand, achieve scale, prevent risks, improve quality, and increase efficiency," adhered to the business philosophy of "Brand wins, channel wins, scale wins, service wins," upheld the service concept of "Gold serves the people, bringing blessings to every household," and fulfilled the social responsibility of "Central enterprises serve the people." Over more than ten years of business practice, China National Gold Group Gold Jewellery Co., Ltd. has actively explored and strived for innovation, gradually becoming an innovator and leader in the field of physical gold consumption and investment. From the official debut of the "China Gold Investment Gold Bar" in 2006, to the pioneering launch of "99999 pure gold" in 2008, from the perfect presentation of the high-end jewellery brand "Zhen·Ru Jin" in 2012, to the brilliant debut of the fast-fashion jewellery brand "Zhen·Shang Yin" in 2014, China National Gold Group Gold Jewellery Co., Ltd. has formed a multi-brand development model with "China Gold" as the parent brand and "Zhen·Ru Jin" and "Zhen·Shang Yin" as sub-brands, integrating design, processing, wholesale, retail, and service, with five parallel sales channels including direct operation, franchise, banking, major customers, and e-commerce, forming a comprehensive gold jewellery industrial chain. China Gold series products enjoy a high reputation in the industry and among consumers for their pursuit of purer, redder, more valuable, and more beautiful quality. Big brand, big marketing, big data, big talent. China National Gold Group Gold Jewellery Co., Ltd. continuously improves strategic planning, expands channel sales, and has established a "chain + exclusive store" business model, having established 30 brand service centers and nearly 3,000 exclusive stores across the country, creating a brand-new gold jewellery sales empire. Starting with gold, but not limited to gold. China National Gold Group Gold Jewellery Co., Ltd. continues to expand its business scope, actively provides customers with more investment and financing tools and capital services, launches precious metals investment and customization businesses, and devotes efforts to building the China Gold B2C online shopping mall platform, providing consumers with a truly "pleasant, professional, and fast" new online shopping experience. Sincerity and honesty can move mountains. China National Gold Group Gold Jewellery Co., Ltd. continues to take "enhancing the value of China Gold in the minds of investors and consumers" as its mission, providing consumers and investors with the most trustworthy gold jewellery and diamond products and services.