Bingsheng

Bingsheng Technology, jointly established by Wanda, Tencent, and Gaoding, with a registered capital of 4.6 billion yuan, is a platform company providing digital system integration capabilities for shopping malls and business districts. Aiming to comprehensively digitize offline scenarios, it creates a seamless new consumption model integrating online and offline, realizing 'bringing customers to stores and growth with strategy.' Based on Wanda's world's largest offline consumption scenarios and integrating Tencent's leading internet technology, the company offers digital upgrades for shopping malls and brand merchants, including attracting customers to venues, distributing to stores, and empowering store operations, thereby continuously supporting business management, enhancing consumer experience, leading industrial transformation, and promoting commercial prosperity.