Jaguar Land Rover

As a British luxury automobile manufacturer with a long history, in 2021, Jaguar Land Rover proposed the 'Reimagine' global strategy, emphasizing sustainability as the cornerstone, empowering through design, and defining new modern luxury. In 2023, Jaguar Land Rover unveiled new initiatives under the 'Reimagine' global strategy - brand reshaping and electrification process, committed to creating a unique brand personality for each brand to accelerate the realization of the company's vision.

In the context of sustainable development trends, Jaguar Land Rover is committed to a more flexible business operation model, aiming to become the world's most desirable creator of new modern luxury brands, serving the most revered consumers. Looking ahead to 2039, Jaguar Land Rover will achieve net-zero carbon emission targets throughout its supply chain, product development, and operations. Electrification is the core of the 'Reimagine' strategy. Jaguar Land Rover aims to become a fully electrified new modern luxury automobile manufacturer by 2030, with the Range Rover, Discovery, and Defender brand families gradually launching pure electric models, while the Jaguar brand will achieve full electrification.

The Chinese market aims to be the vanguard for the implementation of the 'Reimagine' global strategy. Since entering the Chinese market in 2010, Jaguar Land Rover has established offices in Shanghai, Beijing, Guangzhou, and Chengdu, and has nearly 240 authorized dealers nationwide, committed to providing Chinese consumers with high-quality new modern luxury products and a revered service experience. At the same time, Jaguar Land Rover continues to enrich its product layout in China and deepen its localization process. Currently, the new Ingenium 2.0-liter engine and five models have all been put into production in China.

Rooted in China and deeply cultivating the local market, Jaguar Land Rover China has always regarded corporate social responsibility as an important part of its corporate strategy, continuously fulfilling its long-term commitment to the Chinese market. In 2014, Jaguar Land Rover China, together with the China Soong Ching Ling Foundation, established the 'China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund'. Over the past 9 years, the Dream Fund has focused on four major areas: innovative quality education, social care, Sino-British exchanges, and disaster relief, carrying out public welfare IP projects such as 'Land Rover Care Without Limits - Youth Vision Care Project', 'Jaguar Tottenham Hotspur Campus Football Project', and 'Dream Classroom', helping more young people realize their dreams in a more professional, efficient, and innovative way! Up to now, Jaguar Land Rover China has invested nearly 100 million yuan, benefiting more than 600,000 young people, bringing them the power of growth and a hopeful future.