Hongbo Weizhi

[Company Profile]
Guangdong Hongbo Weizhi Technology Co., Ltd. was founded in 2015. It is a high-tech enterprise that takes product R&D and innovation as its core competitiveness and drives brand globalization through international channel expansion. The company is headquartered in Tian'an Cloud Park within Shenzhen's "Special Zone Expansion Demonstration Area," and has wholly-owned subsidiaries in the United States, Canada, Germany, the United Kingdom, Hong Kong (China), and other places, as well as warehousing, logistics, branding, distribution, and after-sales teams in the United States and Germany.

The company is committed to the R&D, production, and sales of home theater ecosystem audio-visual products, deeply cultivating smart products in the sound, light, and electrical series for home theaters, and will continue R&D and innovation in electronic hardware, acoustics, and optical innovative products. In addition, the company currently has nearly 200 distribution and retail channels overseas, including Best Buy, Walmart, Target, The Home Depot, Amazon, Rakuten, OTTO, Saturn, and others. Its key markets cover North America, Europe, Australia, Japan, the Middle East, and many other countries and regions, and its existing branded products are in markets such as North America, Europe, and the United Kingdom.

The company has nearly 100 R&D engineers in the intelligent hardware field, including product, acoustics, hardware, ID, structure, embedded software, APP development, DQE, NPI, hardware testing, software testing, and more. In addition, the company has established hardware R&D facilities and equipment such as a listening room, hardware laboratory, software testing room, projection testing room, high-low temperature testing room, and simulated transportation testing room. The company implements the IPD product development process, with an average product development cycle of 6 months, running both pure in-house development and joint development models in parallel. In the future, we will continue to invest in the R&D team and R&D equipment, with the aim of building an industry-leading audio-visual R&D team.

[Corporate Culture]
Vision: To become the global benchmark brand for home theater
Mission: To bring cinema-level audio-visual experience to millions of households
Values: Strong professionalism, emphasis on execution, accountability, and results-oriented.

We advocate flexible organization and flat management, and promote the building of a process-oriented organization, that is, a management model that emphasizes standardized, optimized, and systematized business processes. The characteristics of such an organization lie in clear business processes, standardized norms, and clearly defined responsibilities and authority. At the same time, we build a high-AI learning organization by introducing Chat GPT, Feishu Intelligent Partner, Shulex, and others, and continuously promote the application of AI in business scenarios, accelerate business response (intelligent customer service, intelligent marketing, AI R&D), improve the efficiency of insight acquisition, and drive higher-quality knowledge accumulation.

At Hongbo Weizhi, job titles are not emphasized; instead, the focus is on individuals' actual contributions and professional skills. This culture encourages team members to freely exchange ideas in an environment without hierarchical pressure, promoting innovative thinking. Everyone's voice is equally important, regardless of their position in the company.

We uphold an engineer culture, equipping all engineer partners with Mac computers, exclusive ergonomic chairs, and height-adjustable desks, regularly organizing engineer-exclusive activities, and giving the engineer team the special benefit of unlimited salary adjustment quotas every six months.

We adhere to the spirit of "Always Day 1," meaning we always maintain the vitality and passion of the startup phase, no matter what scale we have grown to. This mindset keeps us sharp and energetic, continuously exploring innovation, and always embracing a heart that explores the unknown.

[Development History]
2015: The company was born, and a U.S. subsidiary was established in the same year.
2016: Business developed rapidly, and the company's sales exceeded 100 million yuan.
2017: Continued growth and expansion, and a wholly-owned subsidiary in Hong Kong was established.
2018: A Canadian subsidiary was established, and Soundbar became global TOP 1 in the online market.
2019: Received honors such as National High-tech Enterprise, ISO9001 Enterprise, and AAA Credit Enterprise.
2020: Self-built a 13,000-square-meter factory, established 3 major product BUs, and revenue approached 1 billion yuan.
2023: Ultimea ranked sixth in global Soundbar market share and TOP 1 in Europe!
2024: As of the first half of 2024, ranked TOP 1 in global Soundbar market share!

[Honors Received]
High-tech Enterprise
Red Dot Award
Specialized, Refined, Differentiated, and Innovative Enterprise

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