Beijing Speedata Technology Co., Ltd.

Beijing Speedata Technology Co., Ltd. was founded in 2008, on the eve of the Beijing Olympic Games. With the vision of "Intelligent Connectivity Makes Life Better" and the mission of "Lighting up every corner of enterprises with intelligence and being an intelligent partner of outstanding value to users," the company focuses on enterprise-level intelligent hardware products and solutions. Dalian Zhuoxun Ruantong is a subsidiary of Speedata. For more than a decade, the company has made long-term efforts and accumulated experience in technology routes such as underlying development and customized tailoring of embedded systems, integration of automatic identification technologies such as barcodes and RFID, industry-specific technologies such as explosion-proof design and public transit payment, and applications of face recognition and speech recognition, forming intelligent hardware products and solutions that deeply match the specific application scenarios of various industries. By continuously staying close to enterprise customers, identifying their intelligent needs, and developing new products to meet these needs, the company's product series has been continuously enriched and developed, and its sales network has expanded synchronously through product operation and management. At the same time, it has cultivated a technical team with product thinking and a supply chain team matching the product supply model. In fields such as automatic identification, geographic information systems, public security, petroleum and petrochemicals, logistics and warehousing, retail and FMCG, public transportation and public services, the company has formed long-term cooperative relationships with industry partners and has gained industry recognition and the trust of partners. The company values and actively explores overseas markets, values the value of channel partners, and has accumulated long-term partners in more than a dozen countries over the years.

Based on consensus on industry development and understanding of customer needs, complementary resources, and consistent vision and pursuit of committed to the international development of the national automatic identification industry, in the first half of 2019, the company joined Fujian Newland Auto-ID Tech. Co., Ltd. and became its controlled subsidiary, working together to open a new chapter in intelligent connectivity. Newland Auto-ID is a well-known modern high-tech enterprise in China integrating data acquisition equipment technology research, product development, manufacturing, and sales services, a pioneer in the automatic identification industry, and a trailblazer among domestic enterprises in overseas markets. As the parent company of Speedata, Newland Auto-ID will provide a stronger and broader support platform for Speedata's development. As a sub-brand of Fujian Newland Auto-ID Tech. Co., Ltd., the product line under "Speedata by Newland" places greater emphasis on industry-specific, specialized, and customizable characteristics, complementing the parent company's product line, while the parent company's domestic and overseas marketing channels accumulated over many years will also provide broader market space.

In the future, the company will continue to deeply explore and understand industry application scenarios, combine one-stop technical resources from device-level design to cloud platform development, deepen the industry-oriented operation of product lines, join hands with strategic partners, and provide benchmark products and solutions for segmented industries; at the same time, by building strengthened R&D and operation systems and enhancing product operation capabilities, it will make R&D achievements more industrialized and standardized, enable channels to develop synchronously, and ultimately serve and help more enterprise users.

Vision: Intelligent Connectivity Makes Life Better!
Mission: Light up every corner of enterprises with intelligence and be an intelligent partner of outstanding value to users!
Values: Pragmatic, Truth-seeking, Sincere, Breakthrough, Achievement