Chongqing Huashitong Enterprise Management Co., Ltd.

Chongqing Huashitong Enterprise Management Co., Ltd. is a company specializing in enterprise management, brand franchising, brand planning, brand operation management, and corporate image planning. It owns two major brands: [ENJOY MEET] and [Xiangyue].
The brands focus on "European-Korean fast fashion" women's wear and "minimalist style" men's wear as their leading products. The products are finely crafted with fashionable and trendy styles, targeting urban fashion-forward consumers aged 20-35. The designs are unique and avant-garde with superior quality. As of December 2019, stores have covered four provinces including Chongqing, Guizhou, Sichuan, and Hubei, spanning over 40 counties and cities such as Pengshui, Youyang, and Fuling in Chongqing; Zunyi and Tongzi in Guizhou; Enshi, Lichuan, and Xianfeng in Hubei; and Nanbu, Langzhong, and Cangxi in Sichuan. The company has nearly 800 employees and nearly 200 directly-operated chain stores.

Corporate Culture Core
Mission: To shape trendy apparel and help customers "meet their most beautiful selves!"
Vision: To become a first-class fashion brand apparel operator in China.
Values: Dedication, Unity, Gratitude, Loyalty


Brand Philosophy: Xiangyue -- Free and spontaneous, simple and true to oneself, with the design philosophy of "meeting your most beautiful self." It incorporates global fashion elements, embraces creativity, leads trends, and pursues distinctive individual designs. It lets contradiction and defiance, fun and creation, exaggeration and refinement collide, roll, and accumulate in contemporary society, becoming the outpost of youth culture. It encourages unlimited mixing and re-creation, full of magic and unexpected surprises.