The company is mainly engaged in two business segments (real estate and elderly care), and is divided into two groups (Lizhong Group and Jiuyuejiu Group).
Lizhong Group was established in April 2008, with a total registered capital of 250 million yuan. It is a private enterprise group whose main businesses include investment and construction of new urbanization facilities, development of large-scale cultural, commercial and tourism projects, and development of high-quality residential properties. It also covers hotel operation and management, private equity funds and equity investment, investment and construction of urban complexes, construction and operation of commercial districts, as well as landscape design and construction, decoration engineering, and property management. Its main subordinate companies include Hunan Lizhong Urban Construction Investment Group Co., Ltd., Hunan Lizhong Real Estate Co., Ltd., Lizhong (China) Investment Co., Ltd., Hunan Yingu Property Service Co., Ltd., and Hunan Lizhong Commercial Management Co., Ltd. The group actively responds to the national call for new urbanization construction. Its subsidiary Lizhong Investment Co., Ltd. hosted the New Urbanization Summit Forum at the Great Hall of the People in Beijing, with more than 3,000 participants, all of whom were supervising leaders from various cities and counties.
The Lizhong team has successfully developed well-known residential projects such as "Meilin Jingyuan" and "Meilin Yingu" in Changsha. As a practitioner of China's small town advancement project, Lizhong, with its unique business philosophy and forward-looking awareness, has laid out projects in multiple counties including Lixian and Hanshou in Hunan, investing in and building urban infrastructure, supporting facilities, and high-quality residential communities, and implementing the "Wanjia Denghuo" plan. It has successfully developed a number of boutique residential projects under the residential brand "Yingu International," becoming local model residential communities. At the same time, by combining product innovation and service innovation, the group has carried forward the pioneering spirit of daring to be first, pioneered China's fitness real estate sector, created the original elevated floor and garden residential cultural space, built China's new urban residential demonstration communities, launched new products such as international apartments and "3+1 family rooms," and took the lead in implementing hotel-style property services in Hunan. In 2009, it was included in the "China Human Settlements Environment Construction Pilot Project," and in 2010 it won the "Green Asia Human Settlements Award."
Lizhong Group adheres to the construction philosophy of "new towns, new communities, new residents," upholds the core corporate values of "integrity, responsibility, and innovation," actively responds to the national strategy of developing the real economy, aims to revitalize the development of the real economy in county-level commercial districts, takes the project characteristics of "short, flat, fast, small and beautiful" and the "pan-real estate" model with commerce and housing as two wings as its carrier, and leverages the Internet and big data platforms, combined with the application of new technologies such as Internet new media, to use Hanshou Yingu Gold Street as an experimental field for the operation of county-level district physical commerce and create a brand-new new business model for the county-level real economy.
Gathering talents from all over the world and recruiting virtuous and capable people. Lizhong Group has always regarded talent development as an important strategic layout. In 2022, the group's strategic plan will introduce a partner mechanism to heavily reward outstanding talents. "The sky is high for birds to fly, and the sea is broad for fish to leap." We welcome people with lofty ideals to join the big platform and big family of "Lizhong Group" to create the future together!
Hunan Jiuyuejiu Elderly Care Industry Group (hereinafter referred to as the "Group") was established in 2015. It is a Sino-Japanese joint venture inspired by the spirit of Chinese filial piety culture.
"Jiuyuejiu" originates from the traditional Chinese festival for honoring the elderly, the Double Ninth Festival. It inherits Chinese filial piety culture and promotes the service spirit of respecting, honoring, loving, and helping the elderly. With the original intention of "turning small filial piety into great filial piety and fulfilling filial piety for the children of the world," the group adheres to the corporate mission of "together with the children of China, fulfilling filial piety for the elderly of the world," and is determined to become a high-end elderly care industry chain platform operator in China, creating well-being for society.
After careful planning and scientific management, it has formed a development model based on medical care, health care, and nursing, featuring nutritious meals and elderly care big data, and integrating elderly care real estate, elderly care services, and elderly care finance. This has enabled the group to develop rapidly and continuously expand its operating scale. As of now, the group's controlled subsidiaries include: Hunan Yanjing Jiuyuejiu Welfare Elderly Care Service Co., Ltd. (Sino-Japanese joint venture), Hunan Jiuyuejiu Shanxiaotang Elderly Care Service Co., Ltd., Hunan Jiuyuejiu Yanghele Catering Management Co., Ltd., Hunan Jiuyuejiu Medical Technology Co., Ltd., Hunan Jiulongjiangtian International Hotel Management Co., Ltd., and several other subsidiaries, with a total registered capital of approximately 220 million yuan.
In the course of development, the group has always adhered to people-oriented principles, strengthened team building, and consolidated the human resources system. Through internal training and recruiting talent widely, the company has initially formed a high-quality operating team capable of fighting tough battles. Among them, those with master's degrees or above account for 3%, those with bachelor's degrees account for 76%, those with college degrees account for 13%, and grassroots employees have all received professional elderly care nursing training from Japanese peers.
In 2022, at a new starting point, we set sail again with great vigor, taking the provincial capital as the core while also considering city and county layouts, and focusing investment on the construction of the "Jiuyue Apartment · Home of Elders" platform project. Development cannot be separated from talent. The company has always regarded talent development as an important strategic layout. In 2022, the group's strategic plan will introduce a partner mechanism, and in 2025 the group will be listed. "The sky is high for birds to fly, and the sea is broad for fish to leap." We welcome people with lofty ideals to join the big platform and big family of "Jiuyuejiu" to create the future together!
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