Guangzhou K11

K11 Group was founded in 2008. Its unique brand concept integrates art and commerce, and it has multiple brands in Greater China and around the world. After 10 years of preparation, since its establishment, K11 Group has launched its forward-looking cultural retail concept project K11 MUSEA, which grandly opened in August 2019. In addition to K11 shopping art centers, K11 Group's innovative ideas also include K11 ATELIER, an office building created for the new generation; K11 ARTUS, a luxury residential; K11 KULTURE ACADEMY, an open education platform; K11 Future Taskforce, a consultancy and market research agency driven by new technology; K11 Art Foundation, the first non-profit organization to support Chinese artists and curators; and K11 Craft & Guild, the first cultural foundation dedicated to preserving and inheriting traditional Chinese crafts. K11 is an international high-end lifestyle brand under New World Group, which has been rooted in Hong Kong for 50 years and has been committed to improving living standards. To provide you with a more comprehensive and comfortable life experience when you develop in Hong Kong, we have specially established the 'Connect with New World' page, which introduces various services in detail, including rental and property purchase, education, medical care, insurance, shopping, and office leasing in Hong Kong, as well as exclusive offers for newcomers, meeting all your living needs. The Group also provides various job opportunities for you to showcase your talents. K11's brand values: Art·Humanity·Nature. K11, a high-end lifestyle brand under New World Development Company Limited, integrates the three elements of art, humanity, and nature into a global original brand. Art – K11 not only collects works by local young artists but also provides various multi-dimensional spaces for citizens to appreciate different local art works during shopping and leisure. This aims to enhance communication and exchange between local artists and the public, cultivate the public's habit of appreciating art, and give young artists more opportunities to display their works, thereby promoting local art development. Humanity – K11 has always managed, reorganized, and integrated the humanities, history, geography, and neighboring areas of different cities from various perspectives. The brand revitalizes, regenerates, and reimagines the local humanistic experience, culture, and art, creating a unique K11 multicultural living area. Nature – All K11 projects apply various green designs and technologies in their architectural concepts to minimize negative impacts on the natural environment and improve the environmental quality of overall urban and public spaces. K11's architecture includes garden concepts, planting various local plants, green roofs, and vertical greening and urban agriculture with multi-dimensional natural landscapes and functions. It creates natural spaces that combine nature with local culture, allowing visitors to feel as if they are immersed in an urban oasis, inspiring people to discover the intimate relationship between themselves and nature.