Haier Home Furnishing

Founded in September 2001, HaiLi Zhuju is a provider of one-stop integrated general contracting solutions, primarily engaged in interior decoration while integrating intelligent systems, furniture, curtain walls, mechanical and electrical equipment, with two major system integration solutions for interior and exterior decoration, truly achieving "one-time commissioning, comprehensive service." Currently, HaiLi Zhuju has entered the top tier of the industry, possessing multiple first-class and Grade A qualifications within the industry, holding dozens of patents, developing four standards in collaboration with the China National Institute of Standardization, and its R&D capabilities are also leading in the industry. Over the past 20 years, HaiLi Zhuju has been successfully selected as the 19th among the top 100 enterprises in China's architectural decoration industry and the 6th among the top 100 decoration materials companies, and has been shortlisted as a national housing industrialization base. The core cultural philosophy of HaiLi Zhuju serves as the spiritual foundation for the long-term development of the enterprise, reflecting all employees' reverence for natural laws, respect for user needs, and pursuit of quality projects, acting as a sharp blade for HaiLi Zhuju to overcome obstacles, lead industry trends, and build quality projects. Over the past decades, guided by its corporate spirit, HaiLi Zhuju has undergone four leaps: in 1997, Haier Integrated Kitchen and Bathroom, the predecessor of HaiLi Zhuju, was established; in 2001, HaiLi Zhuju was formally established, taking the lead in China to introduce integrated decoration solutions, entering the decoration industry, and becoming one of the four major industrialized decoration bases in China; in 2008, HaiLi Zhuju launched its key account strategy, establishing strategic partnerships with Vanke, Evergrande, Shimao, Greentown, Capital, Longfor, etc.; in 2014, HaiLi Zhuju followed the trend of the Internet era, started entrepreneurship independently from its parent company, and initiated a platform strategy, aiming to gather resource providers and users and create a high-quality open resource platform; in 2015, HaiLi Zhuju initiated a regional strategy, refining market segmentation, deeply exploring user needs, achieving sales revenue of 3.7 billion yuan, with a year-on-year growth of about 60%, doubling profits, and locking in a short-term target of 10 billion and an overall target of 100 billion, becoming an outstanding entrepreneurial case within the Haier Group. As of 2015 alone, HaiLi Zhuju has cumulatively completed more than 900 projects of various sizes, with business coverage across 106 provinces and cities nationwide, having participated in crafting numerous quality projects such as the Bird's Nest, Shimao Gong San, Haier Intercontinental Hotel, Suzhou Shangri-La Hotel, Jinan Olympic Sports Center Sheraton Hotel, Shenyang Olympic Sports Center Sheraton Hotel, Hangzhou Qiandao Lake Hotel, Shimao Gong San, Baolong City Plaza, Kunming Wangfujing Department Store, Jinan National Games Village, Shenyang National Games Village, as well as full-series residential projects for key clients such as Greentown, Evergrande, and Greenland, and Baolong City Plaza series, establishing a good reputation, shaping brand image, achieving nationwide layout, creating a high-quality resource ecosystem, and initiating an internationalization strategy. In 2016, operating revenue reached 3.8 billion yuan, and HaiLi Zhuju initiated the establishment of Shaohaihui to create a smart living ecosystem. In 2017, HaiLi Zhuju acquired Qinheng Construction Development Co., Ltd., established an exterior decoration division, and provided exterior decoration products such as insulation and coatings. In 2018, HaiLi Zhuju incubated and launched a sub-brand in the prefabricated decoration sector—"Haili"—leveraging over 10 years of accumulated professional systems, design concepts, ready resources, and trustworthy quality to provide users with high-quality and personalized integrated decoration products and services.