Guangzhou Shenyi Information Technology Co., Ltd.

[Company Profile]
Shenyi is a globalized fashion technology enterprise, adhering to the value of "user-centricity," integrating efficient supply chains through digital capabilities, and reaching global users through its self-built e-commerce platform. Its brand BloomChic is a DTC fashion lifestyle brand dedicated to providing online shopping and global services for plus-size women worldwide.
"Creating a world where every body is celebrated and empowered," the beauty of fashion knows no boundaries of size, body type, or ethnicity. BloomChic focuses on offering a diverse and rich selection for plus-size women. The brand continuously expands and upgrades its product development, achieving full size coverage from US 10-30 in June 2022. We focus on the essentials of fit, comfort, and functionality, redefining the way medium to plus sizes are worn. Our goal is to empower every woman with rich choices, hoping to give her autonomy over fashion and create a fashion environment that truly reflects her personal style.
Since the official website of BloomChic went live in March 2021, it has won the favor of millions of consumers. The parent company has also completed three rounds of financing from top global capital. Investors include L Catterton, a globally renowned consumer goods private equity fund under the French luxury giant LVMH Group (with investment cases such as Everlane, Fenty x Savage, Genki Forest, Heytea, etc.), 5Y Capital, All Good Capital, Oasis Capital, and Mingshi Capital.

[Team and Organizational Culture]
We are a globalized, professional, and diverse team. Hundreds of employees are distributed across multiple office locations worldwide, including Guangzhou (headquarters), Shanghai, Chengdu, and Los Angeles. The core team comes from senior experts in consumer goods and internet companies: Amazon, Alibaba, ByteDance, Tencent, Meters Bonwe, L'Oréal Group, UR, etc. They possess professional capabilities and forward-looking insights in areas such as traffic growth, product development, brand marketing, supply chain management, and information technology, aligned with top-tier industry standards.
We believe that the vitality of an organization comes from stimulating the goodwill of each employee. By unleashing our curiosity, empathy, and sense of responsibility, we continuously explore user needs, actively propose our ideas, and go all out to verify feasibility, making all innovation possible. We look forward to "you" who are eager to grow and self-driven, joining us to jointly advance the cognitive boundaries of individuals and the organization, and to practice our vision: creating a world where every body is celebrated and empowered.

[Founder's Profile]
Hu Zhoubin (Bill) graduated with a bachelor's degree in Industrial Design from the University of Nottingham in the UK, and obtained a master's degree in Fine Art Photography from Kingston University in the UK. He is a serial entrepreneur in the consumer and internet industries. In 2013, he pioneered the founding of the domestic 3D printing jewelry customization brand "Malang Xing," which was acquired by MINGR JEWELRY (002574.SZ) in 2016. He has served as an assistant to the president at Meters Bonwe (002269.SZ), responsible for the group's new retail and children's clothing business; he also served as an investment partner at Discovery Venture Capital, responsible for the consumer and internet investment sectors.
Investment partner, responsible for the consumer and internet investment sectors.