Beijing Xinhua Great Health Television Broadcasting Center

Introduction to "Xinhua Great Health," a daily 12-hour live TV program: "Xinhua Great Health" is hosted by the Xinhuanet Client, premiered on October 28, 2018. From Monday to Friday, 8:00 AM to 8:00 PM, it is broadcast live on the Xinhua News Agency Client, Xinhuanet PC, and client, with simultaneous live streaming on nearly 20 influential platforms including Douyin, Kuaishou, Bilibili, and Toutiao. Over the past two years since its launch, nearly 10,000 authoritative experts from over 1,000 renowned Grade III Level A hospitals nationwide have appeared on the program, with nearly 2 billion views. "Xinhua Great Health" is currently the world's largest medical and health live-streaming platform, the platform with the most hospitals and experts, and the most authoritative and comprehensive medical and health science popularization platform in China covering all medical disciplines. It has become a brand TV program widely recognized by the Chinese medical industry. "Xinhua Great Health" broadcasts live in five time slots from 8:00 AM to 8:00 PM daily. The topics discussed by experts address the pain points and practical knowledge for people seeking medical advice and treatment. On June 21, 2021, "Xinhua Great Health" became the first TV program in China to invite live-streaming doctors to walk a red carpet, signaling not only a red carpet but also the Party Central Committee's advocacy for social respect for medical workers, and reflecting the professional dignity of medical workers. Since its launch over four years ago, "Xinhua Great Health" has adhered to public welfare science popularization and focused on brand building, without airing a single second of advertisements previously. Starting from 2022, it has fully entered market operations. It has cooperated with the China Non-Government Medical Institutions Association to launch the "Xinhua Great Health: Non-Public Hospital Edition," scheduled to premiere in May of this year; with the China Nonprescription Drugs Association to launch the "Xinhua Great Health: Medicine Explanation Edition"; with the China Health Products Association to launch the "Xinhua Great Health: Correct Discussion of Health Products Edition"; and with the China Medical Devices Association to launch "Xinhua Great Health: Medical Devices Edition." To expand the reach of health communication, it is currently planning a new 12-hour daily live TV program, "Xinhua People's Livelihood and Health," to comprehensively serve leading enterprises in all sectors of Chinese life, support the national Healthy China strategy, lead media peers, drive the development of China's big health industry, and provide vertical services to outstanding enterprises in the national big health field. Starting in the first half of 2022, on the basis of the daily 12-hour expert public welfare science popularization live broadcast, it will create five to six large-scale financial TV live programs, truly becoming the banner and landscape for health communication and operation in national media. We look forward to partners with dreams joining our big health combat team. Here, you can find a field to showcase your talents and upward space to pursue career ideals. Our goal is to broaden horizons, enhance capabilities, add luster to the unit's cause, and accumulate wealth for a high-quality life for yourself. The "Xinhua Great Health" live program center is located on Wanfeng Road at the junction of Haidian and Fengtai Districts. Wanfeng Road is a high-end dining and gourmet food street developed by the Fengtai District Government, and the five-star office building Wankai Base, where the live program center is located, sits on this street. The live center covers an office area of over 5,000 square meters, with studios and pre- and post-production TV recording and directing equipment meeting the same technical standards as CCTV.