Inluming Media

Beijing Inluming Media Co., Ltd. was established in 2005 and listed on the Shanghai Stock Exchange in 2015 (603598.SH).
It is an excellent digital marketing service company driven by content creativity and technological innovation. Adhering to the business philosophy of relying on content, aggregating data, and empowering consumption, it has built a business model covering content, creativity, design, communication strategies, media distribution, data consulting, and e-commerce operations. It has formed a full-chain, full-link ecological marketing service system that integrates branding, effect, sales, digital innovation, and investment, aiming to help brand operations achieve certain growth.
The company's main businesses include: brand marketing, social marketing, e-commerce marketing and operations services, and data consulting services.
(1) Brand marketing
Brand marketing refers to marketing services that enable customers to form awareness of the corporate brand and products through marketing activities. Through media dissemination, creative content built on user needs, product quality, brand culture, and uniqueness is used to create value recognition for the brand and products in the minds of users, ultimately forming a marketing strategy service that generates brand benefits.
(2) Social marketing
Leveraging its rich customer resources, media cooperation resources, and television network IP accumulation, and focusing on short-video and other social platforms, the company creates a content traffic matrix through self-incubation and signing of influencers and artists. It provides customers with precise media matching and refined scenario creation, helping them achieve greater communication conversion and long-term business growth. The social marketing segment mainly includes socialized marketing, influencer marketing, and content operations.
(3) E-commerce marketing and operations services
E-commerce marketing and operations services refer to systematic solutions such as e-commerce marketing, e-commerce data services, and DP operations that serve customer business growth. The company achieves commercialization by charging advertising fees, sales commissions, and service fees. It helps customers through e-commerce marketing and operations to achieve product seeding and sales growth conversion; and with data, technology, and tools, it provides customers with a series of comprehensive data-driven marketing strategy solutions such as data construction, data insights, crowd operations, media placement, and measurement optimization, helping customers make business decisions, marketing budget decisions, customer group operations decisions, and achieve business growth goals.
(4) Data consulting services
With advertisers' demands for integrating brand and effect, and the integration of media communication and product sales, the company is transforming from traditional media agency services to digital, intelligent, and scientific omnichannel marketing centered on crowd assets and consumer behavior paths. The company combines multiple new media platforms such as ByteDance, Alibaba, Kuaishou, and Xiaohongshu to provide customers with integrated data marketing methods, such as omnichannel GTM decomposition, touchpoint efficiency optimization, multi-platform audience targeting, and content communication point diagnosis. Using scientific means, it helps customers solve diverse and complex media marketing problems. While developing its own history and enhancing data service capabilities, it also provides theoretical and practical references for the innovative development of the company's advertising and marketing businesses and capabilities.