Dongfeng Nissan Financial Leasing Co., Ltd.

Dongfeng Nissan Financial Leasing Co., Ltd., an integrity central enterprise, is the 13th batch of domestic trial enterprises approved by the Ministry of Commerce and the State Administration of Taxation in March 2015. In October 2019, it completed an equity change, with shareholders being Nissan (China) Investment Co., Ltd. and Dongfeng Motor Group Co., Ltd., with a registered capital of 670 million yuan. It is a core platform for Dongfeng Motor Group to develop financial and financial-like businesses. As a subsidiary of Dongfeng Motor Group, Dongfeng Nissan Financial Leasing Co., Ltd. is an auto manufacturer-affiliated financial leasing company, with unique resource advantages in carrying out auto financial leasing business. Its services cover individual customers, dealers, and key accounts related to brands such as Dongfeng Nissan, Dongfeng Qichen, and Dongfeng Infiniti, with business spread across 4S stores nationwide, possessing ready-made channel and customer resources. As a "new generation" financial segment of Dongfeng Motor Group, the group's central enterprise status provides strong financing capabilities, offering ample financial support to the financial leasing company.
At present, Dongfeng Nissan Financial Leasing has basically built a business development platform, laying a foundation for achieving more comprehensive, professional, flexible, and convenient financial services. It plans to achieve an asset total of nearly 10 billion yuan through efforts over the next few years. In terms of business layout, it insists on carrying out direct leasing and sale-and-leaseback as the two basic forms, vigorously promoting various dimensions of financial leasing business; in specific planning, it will rapidly penetrate the individual retail business of automobile consumption, striving to drive an annual sales scale of 100,000 units.
Dongfeng Nissan Financial Leasing Co., Ltd. shoulders the historical mission and responsibility of providing financial services for the industrial development of Dongfeng Motor Group, implementing industry-finance integration, entering the financial sector, and building a new financial capital platform. It seizes the strategic opportunity of the automotive aftermarket, actively enters emerging industries such as financial services, and strives to achieve the new 10 billion yuan goal for Dongfeng Motor Group!
Vision and Goals: Meet customers' diverse needs, provide dealers with a full range of sales solutions, thereby comprehensively supporting OEM sales, ensuring the maximization of group synergy benefits.
Development Strategy: Complement business resources, unify policies and coordination, integrate product lines; establish a sound communication mechanism to ensure smooth operation.