Dongfeng Nissan

Dongfeng Nissan Passenger Vehicle Company was established on June 16, 2003. It is an important passenger vehicle segment under Dongfeng Motor Co., Ltd., engaged in the research and development, procurement, manufacturing, sales, and service of NISSAN brand passenger vehicles. It is one of the few automobile enterprises in China with a full value chain, currently employing nearly 20,000 people.

Dongfeng Nissan has now formed five major bases in Guangzhou, Xiangyang, Zhengzhou, Dalian, and Changzhou, with a strategic layout spanning from north to south, each with its own focus. The headquarters, Huadu Plant, serves as the mother plant, focusing on the production of NISSAN brand entry-level and mid-range sedans as well as electric vehicles, aiming to build a large-scale production plant; Xiangyang Plant, as a quality benchmark plant, produces NISSAN brand high-end models and began production of Dongfeng Infiniti brand models in November 2014; Zhengzhou Plant primarily produces NISSAN brand SUV models and Dongfeng Venucia brand models; Dalian Plant, which commenced production in October 2014, focuses on producing NISSAN brand SUV models and Dongfeng Infiniti brand models.

Dongfeng Nissan has now formed a product layout covering three major categories: "Dynamic," "SUV," and "Comfort," with popular models including Murano, Maxima, Teana, Lannia, X-Trail, Qashqai, Kicks, Terra, Sylphy, and Tiida, among others. To date, Dongfeng Nissan's total vehicle production and sales volume has exceeded 10 million units.

In terms of vehicle production, Dongfeng Nissan's four major vehicle production bases in Guangzhou, Xiangyang, Zhengzhou, and Dalian all have five major process workshops: resin, stamping, welding, painting, and final assembly. These four plants have won the Renault-Nissan Global Benchmark Plant Award for multiple consecutive years. Among them, Dongfeng Nissan's vehicle plants have achieved six championships in eight years in the Renault-Nissan Alliance plant comprehensive competitiveness ranking. In addition, Xiangyang Plant and Dalian Plant have successively obtained the Infiniti 4.5-point authorization, the same as Japan's Tochigi Plant, fully demonstrating that Dongfeng Nissan's manufacturing quality, production efficiency, and management control have reached internationally advanced levels. The Advanced Engineering Technology Center, put into use in 2016, undertakes the mission of creating new intelligent green plants, simultaneous product development, and research and exploration of the Dongfeng Nissan production method, continuously improving product quality and product appeal.

In the engine segment, Dongfeng Nissan has the Huadu engine base, composed of the Huadu Engine Plant and the Chini Engine Parts Plant, as well as the Zhengzhou engine base, consisting of the Zhengzhou Economic Development Zone Joint Plant and the Zhongmu Foundry Plant. These two engine production bases make Dongfeng Nissan a powertrain plant in the industry with complete processes and a considerable number of products. In the Renault-Nissan-Mitsubishi Alliance plant comprehensive competitiveness ranking, Dongfeng Nissan's engine plants have achieved five consecutive championships, becoming a global benchmark for engine manufacturing quality.

In the product research and development field, the Dongfeng Nissan Technical Center is Nissan Motor Co., Ltd.'s fourth technical center worldwide with an equivalent R&D platform and also a passenger vehicle technical center with strong comprehensive strength in South China. From an initial team of 70 people, it has grown to a technical team of over 1,300 people. Its R&D capabilities have been elevated from the localization stage to the joint and independent development stage, and then to the innovative development stage, leading consumer-oriented independent development and technological innovation in intelligence, electrification, connectivity, and sharing.

In the field of brand building, since 2018, Dongfeng Nissan has fully embarked on the evolution from youthfulness to intelligence by introducing the globally advanced Nissan Intelligent Mobility, conveying the brand concept of "Intelligent Life, Simple but Extraordinary." In the future, Dongfeng Nissan will bring consumers a more confident, more exciting, and more connected human-car-life experience as a pioneer in intelligent automotive life.

In terms of enterprise scale, as an advanced young automobile company, Dongfeng Nissan adheres to the corporate vision of "Human, Car, Life," the corporate mission of "Creating Value Together, Seeking Well-being Together," the competitive strategy of "Leading by Half a Step," and the corporate spirit of being unwilling to be mediocre and daring to explore. Over the past 15 years, it has achieved remarkable performance and brilliant accomplishments: annual output value increased from 8 billion yuan at the beginning to over 160 billion yuan by 2017; from 2003 to 2017, the cumulative tax contribution reached 148.231 billion yuan; in 15 years, annual sales volume increased 18-fold, and sales and service outlets grew from 100 to 1,114 (as of July 2018, the NISSAN brand had 762 4S stores and 352 secondary outlets), covering all provinces and provincial capitals in mainland China, with extensive coverage in third- and fourth-tier markets, firmly ranking among the top in the industry.

After 16 years of effort, Dongfeng Nissan has become one of the most attractive business units of Dongfeng Motor Company, with annual sales volume growing from 65,000 to 1.12 million units, exceeding one million units for three consecutive years, and firmly ranking among the top five in the industry. As of 2017, Dongfeng Nissan's sales accounted for about one-third of Dongfeng Motor Company's passenger vehicle sales; within Nissan Motor Co., Ltd., Chinese market sales account for about one-quarter of Nissan's global sales. Dongfeng Nissan has become one of Nissan's enterprises with the greatest growth potential and outstanding operational capabilities globally. Looking to the future, Dongfeng Nissan will take the dual-core development route of "technological innovation" and "cultural heritage" as an important compass for business development, striving to achieve the goal of TOP3 among joint venture brands by 2022, entering the top three in sales, profitability, market share, brand favorability, and other fields.

At the same time, in terms of corporate responsibility, Dongfeng Nissan has always adhered to the corporate mission of "Creating Value Together, Seeking Well-being Together," actively fulfilling corporate social responsibilities, creating and providing value for six major stakeholders: customers, the environment, partners, employees, shareholders, and society (community). It is committed to being an excellent corporate citizen, becoming a trusted enterprise, and growing together with China in the new era.