Hisense

Founded in 1969 and headquartered in Qingdao, China, Hisense has five listed companies under its umbrella: Hisense Visual Technology, Hisense Home Appliances, Sanden Holdings, Qianzhao Optoelectronics, and Kelin Electric. It owns multiple brands including Hisense, Toshiba TV, Ronshen, Kelon, Gorenje, and ASKO. In 2024, Hisense maintained steady growth with annual revenue of 215.3 billion RMB, a year-on-year increase of 6.5%, of which overseas revenue reached 99.6 billion RMB, accounting for 46.3% of total revenue.

Over the past 56 years, Hisense has adhered to the development strategy of "technology-based enterprise, steady operation," continuously promoting industrial transformation and upgrading, and building industrial sectors such as smart living, smart energy, semiconductors, and automotive electronics. The Hisense smart living industry relies on its deep layout and technical accumulation in the display and smart home appliance fields, leveraging the unique advantages of multi-brand and full-category products to accelerate upgrading towards high-end, intelligent, and scenario-based development, with market position ranking among the forefront of the global industry. Hisense's smart energy, semiconductor, and automotive electronics industries are important strategic sectors and growth engines aimed at global industrial development trends and future layout, building new development advantages.

Hisense is accelerating its global layout and has been ranked among China's Top 10 Global Brands for nine consecutive years. It has 30 R&D centers, 37 industrial parks and production bases, and 64 overseas companies and offices worldwide. Hisense insists on leveraging sports marketing to strengthen its own brand building, having successively sponsored six major sporting events including UEFA Euro 2016, FIFA World Cup 2018, UEFA Euro 2020, FIFA World Cup 2022, UEFA Euro 2024, and the 2025 FIFA Club World Cup, and has become a global official sponsor for the 2026 FIFA World Cup in the United States, Canada, and Mexico, with brand influence rising and shining on the world stage.

Hisense is one of China's first innovative enterprises, with over 16,000 engineering and technical personnel, building a globally collaborative R&D system and solidifying a moat through human-centric technology. Hisense pioneered the world's first RGB three-dimensional color control liquid crystal display technology, achieving a significant leap in display technology from traditional black-and-white backlight to RGB multi-primary backlight, and from simple light control to simultaneous light and color control. Hisense continues to increase investment in artificial intelligence technology to enhance user experience. Its self-developed Xinghai AI large model ranks TOP1 in authoritative AI evaluation lists, achieving human-like intelligent interaction experience and applied across all Hisense product categories. Hisense has won the National Quality Award twice and the First Prize of China Quality Technology Award three times, earning recognition from global users for its supreme quality.

Hisense practices ESG with a long-term perspective, having built 2 global "lighthouse factories," 4 zero-carbon factories, and 17 green factories. It aims to achieve operational carbon peak no later than 2026 and operational carbon neutrality no later than 2050. It consistently adheres to technology for good and business for good, being selected for Fortune China's ESG Impact List four times.