Mr. Lee

Beijing Mr. Lee California Beef Noodle King Co., Ltd. is a large catering enterprise that operates the "Mr. Lee" fast food chain domestically, with a history of nearly 40 years of entrepreneurship and development. Currently, the company has over 400 restaurants across 19 provinces and cities, employing more than 7,000 staff, making it the leading enterprise of national brand fast food in China.
California Foundation: From 1972 to 1979, Mr. Li Beicheng, the founder of the "Mr. Lee" business, who had unique insights into Chinese culinary culture, opened seven "Beef Noodle King" specialty stores in California, USA, which achieved success and became a popular Chinese fast food among Chinese Americans in Southern California. He was honored as the "California Beef Noodle King" by the Chinese Restaurant Association of Southern California and received a four-star rating from the Los Angeles Times, the highest praise for a Chinese restaurant at that time. The "California Beef Noodle King" restaurant laid the foundation for the "Mr. Lee" business.
Beijing Venture: On May 28, 1987, Mr. Li Beicheng, using advanced fast food management models, opened China's first beef noodle specialty restaurant, "California Beef Noodle King" fast food restaurant, at Dongsi in Beijing. Subsequently, he opened a second restaurant in Changchun. This marked the beginning of Chinese fast food chain operations and pioneered the chain model for Chinese fast food. From then on, "California Beef Noodle King" chain stores flourished across China like bamboo shoots after rain, forming a scale. "Mr. Lee" beef noodles gradually became a renowned national brand in Chinese fast food, celebrated at home and abroad for its unique charm.
Company Operation: In September 1995, Mr. Li Beicheng served as chairman of the board and established "Beijing Mr. Lee California Beef Noodle King Co., Ltd." in Beijing, taking unified responsibility for the operation and development of the "Mr. Lee" beef noodle project in China. In January 2008, Mr. Li Beicheng passed away due to illness. To permanently commemorate his achievements in building the brand and protect consumer rights, the company decided in May 2008 to adopt the registered trademark "Mr. Lee" as its sign and replace the original "California Beef Noodle King" signs across its more than 400 restaurants. Thus, "Mr. Lee" became a vibrant landscape and a striking banner in China's catering industry.
Integrated Development: In line with modern management models and mechanisms, and on the basis of thriving business and a stronger foundation, the company underwent restructuring, marking a new milestone in the development path of "Mr. Lee." This reflects that the "Mr. Lee" enterprise has matured, with improved mechanisms, more scientific management, and a more harmonious team. After integration, the company established professional departments for product, procurement, logistics, marketing, equipment, human resources, training, real estate, engineering, etc., adapted to development needs, forming a sound working mechanism that continuously improves and deepens specialization. The company optimized its central kitchen and established the high-level "Shandong Mr. Lee Food Co., Ltd.," significantly enhancing overall distribution capabilities and laying a solid foundation for optimizing profit models. The company formed eight market departments, each taking responsibility and working diligently. Since the new company was founded, all 20 newly opened restaurants are operating normally, adding new economic growth points. Over the past year, the company's performance increased by 50% year-on-year, and by about 45% when calculated on a comparable basis.
Relying on its corporate culture of "Regulate behavior through systems; build teams with conviction; drive progress through innovation; share achievements through development," the company is forging a standardized, institutionalized, and modern Chinese fast food enterprise. Currently, the company's management is moving towards standardized processes, clear procedures, and meticulous details; it is strengthening team building, enhancing internal training, establishing training restaurants, and cultivating professional talents in various fields. It is also accelerating the construction of central factories for industrialization, and advancing the development of ERP systems for information management. Notably, the company has set the goal of "achieving a public listing within five years, and within ten years planting the flag of the 'Mr. Lee' brand in every city across China." All employees are working together diligently to achieve this goal.