中营良品的经营理念：以互利互信为原则，以优质产品为本质，以客户满意为宗旨。
中营良品的战略目标：水果餐饮，五谷杂粮，全品类扩张。“水果餐经营核心是营销组合,营销组合的关键是产品组合。 “一果多吃”强调是吃法的花样翻新,“一吃多果”追求的是科学膳食。为了突出消费者的利益,就要通过不同水果的配套和组合,提供合理营养。突出色、香、味、形、器的美食特点,为顾客提供高品位的服务。同时,以水果为主,还可以榨果汁、果泥、果酱等精加工产品,还可以配上干果、坚果、果仁等益智补脑食品,同时,兼营糕点、饮料、小食品等,满足顾客的多元化需求。 通过个性化产品和服务赢得顾客,用膳食搭配实现顾客忠诚,强调“科学食用水果、合理吸收维生素”的诉求。
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