Lejing Culture

VSPO, founded in 2016, focuses on esports events and pan-entertainment content production and operation, providing comprehensive services such as esports commercialization, esports TV, and IP operation of esports trend culture, helping to build a global sustainable esports ecosystem. Its business covers Asia, Europe, and the Americas, creating a cutting-edge, rich, and multi-dimensional esports ecosystem for users, brands, industries, and cities, and exporting Chinese esports standards and culture to the world. VSPO collaborates with multiple well-known global game developers and has produced dozens of renowned events in over a dozen countries and regions worldwide. Through excellent event production capabilities, it ensures the quality of event content and provides better online and offline viewing and social experiences for global users. The core team has led and successfully hosted or organized a series of official and professional events for well-known competitive games such as Honor of Kings, Peace Elite, CrossFire, PUBG, PUBG MOBILE, QQ Speed Mobile, Hearthstone, Clash Royale, Balls Balls Big Battle, FIFA Online 3, and DNF, including KPL, PEL, PCL, CFPL, CFML, QQ Speed Mobile S-League, CRL, BPL, FSL, etc.
Meanwhile, VSPO integrates well-known esports projects such as KPL, PEL, CFPL, PCPI, and QQ Speed Mobile S-League through comprehensive marketing strategies, serving brands like McDonald's, VIVO, OPPO, SPDB Credit Card, BMW, and Black Whale, helping brands maximize the value of esports and achieve the commercial goal of combining brand effect and performance. For copyright platforms, VSPO provides high-value content products and high-quality copyright operation solutions, significantly boosting user activity, related user payments, and advertising revenue growth. In addition to online copyright distribution platforms, VSPO also covers dozens of TV media platforms including IPTV, OTT, cable networks, digital channels, and local stations, creating a large-screen esports ecosystem.