Shenzhiyuan

Guanzhang is a new-generation brand of dried fish maw nourishing consumer products, founded in 2013.

Guanzhang's brand proposition is "In the past, tribute to the royal court; today, produced by Guanzhang." Committed to inheriting the millennium-old "royal tribute" heritage, the brand integrates modern technology, intelligent equipment, and traditional techniques, striving to provide nutritious, natural, and healthy new-style nourishing consumer products for a new generation of quality life.

Guanzhang pioneered an industry-standardized production model of "selected quality raw materials from the source + standardized SOP for the entire production chain + unique deodorization process patents." Through full-chain traceability quality management, it strictly controls every link, crafting high-quality products with rigorous requirements. Raw materials are the top priority in the entire production process. The Guanzhang team explored many places globally, selected the best from over 60 types of natural deep-sea raw materials, and through repeated research and testing, finally identified core high-quality raw materials that meet user needs. In terms of modern technology, Guanzhang upgraded the industry's quick-freezing impact deodorization technology and graded pure milk stewing process, thoroughly solving industry pain points such as the inconvenience of traditional fish maw and the difficulty of deodorization.
In 2017, Guanzhang launched its new-generation ready-to-eat fish maw, and its online business developed into a leading category on mainstream e-commerce platforms such as JD.com and Vipshop, with offline business channels covering 27 provinces and cities nationwide.
In 2018, Guanzhang, together with South China Agricultural University, established the first domestic fish maw nutrition and safety experimental center dedicated to fish maw research.
In 2019, the third-generation ready-to-eat fish maw product was launched.
In 2020, the fourth-generation fresh-stewed fish maw product was launched, and the fish maw category achieved top sales rankings across all online platforms.

In recent years, Guanzhang has not only solidified its position in the fish maw category on channels such as Tmall, JD.com, Vipshop, Pinduoduo, and NetEase Yanxuan, but has also continuously won multiple honors, including the 2020 Tmall Annual Benchmark Brand, 2021 Tmall Super Brand, 2021 JD Health Innovation Breakthrough Award, 2021 International Taste Institute Superior Taste Award, 2021 Monde Selection Award, and the Daily Food ISEE Product Innovation Award.

Thanks to the energetic and vibrant young team behind it, who tirelessly explore products and focus on delivering value to users, Guanzhang achieved over RMB 100 million in GMV on Tmall in 2020, growing 13-fold. Guanzhang places great emphasis on consumer operation closed-loop, gaining popularity among many celebrities, influencers, and users on media platforms such as Douyin, Xiaohongshu, and Weibo.


What kind of company are we?

1. Promote efficiency and high-performance work
Weekends off (double rest days)

2. Salary and welfare guarantees
We provide competitive salaries, adjusted reasonably according to market salary levels. We offer five social insurances and one housing fund upon joining, plus overtime meal allowances, transportation reimbursement, and more—none are missed.

3. Equity and bonus incentives, sharing profits together
Project bonuses, year-end bonuses, excellence awards, equity incentives, etc., are numerous—we use various "means" to give you money.

4. Punk wellness, never stop eating
Milk tea will be available, snacks will be available, but bird's nest and fish maw are essential! In addition to occasional surprise feeding, employees also enjoy internal purchase prices, making you a healthy and radiant worker.

5. Entertainment and fun, there's always something you like
Annual parties, annual trips, team building, birthday parties, holiday events, and various outdoor activities—we cover the expenses, you just enjoy.

6. Personal growth and promotion are indispensable.
We regularly organize training and learning to keep charging up, paired with a good promotion system, giving you a rocket-like experience.

7. A super convenient working environment, no more worrying about finding good food at noon.
Located directly above Wanshengwei Metro Station, with the bus terminal nearby, it takes only 3 minutes from getting off to the office. The surrounding business district is mature, making shopping, dining, and transportation very convenient.

In the future, we look forward to your joining us to create more hit products, pass on more nourishing products and the culture behind them to younger people, and make wellness a cool and refined thing.