Red Bull

Huabin Fast-Moving Consumer Goods Group is the fast-moving consumer goods segment under Huabin Group. Currently, it operates brands including "RedBull Red Bull Vitamin Beverage," "Capri-Sun Fruit Juice for Children," "VitaCoco Natural Coconut Water," "Voss Premium Mineral Water," and "Warhorse Energy Vitamin Beverage."

"Red Bull" is one of the earliest and most successful energy drink brands globally. In 1966, Red Bull Vitamin Functional Beverage was born in Thailand, with a development history of over 50 years. With excellent quality and a good reputation, Red Bull beverages are sold in more than 140 countries and regions worldwide, firmly holding the leading position in the global functional beverage market. In December 1995, with confidence in the Chinese market and a global strategic vision, "Red Bull" came to China and vigorously expanded its presence. The advertising slogans "Refresh and replenish energy" and "Drink Red Bull when thirsty; drink it more when sleepy or tired" were widely spread, making the Red Bull brand beloved by consumers and well-known among the relevant public.

"Capri-Sun Fruit Juice for Children" is another large-scale beverage production project wholly owned by Huabin Fast-Moving Consumer Goods Group on March 11, 2014, following "Red Bull." Capri-Sun was born in Germany in 1969, with a history of 45 years. It is sold in over 100 countries worldwide, has more than 1,000 flavors, and has production bases in 24 countries, firmly holding a leading position in the global children's juice market. The juice contains no artificial sweeteners, artificial flavors, artificial colors, or preservatives. The aluminum foil pouch packaging combines fun and practicality, with over 200 patented technologies. It is highly recognized by NASA and has accompanied astronauts in space journeys since 2009!

VitaCoco Natural Coconut Water was founded in the United States in 2003. With its health, fashion, body-shaping, and rapid electrolyte replenishment characteristics, it became the best-selling coconut water brand in Europe and the United States in just six years. Its market share in North America exceeds 60%, and in countries like the UK and Europe, it even exceeds 90%, making it a must-have drink for Hollywood stars, sports celebrities, and fashion trendsetters. On September 9, 2014, Huabin Group formally introduced VitaCoco Natural Coconut Water, popular in Europe and the Americas, into the Chinese market.

To actively broaden the coverage of Huabin Fast-Moving Consumer Goods brands, and in accordance with the "internationalization and diversification" development strategy, in July 2016, the Group introduced the internationally renowned Norwegian VOSS premium water brand. At the same time, relying on the unique natural mineral water resources with "high strontium, naturally weak alkaline, and low sodium" in Taoyuan Township, Zhuxi County, it invested in a factory in Zhongba Village, Taoyuan Township, Zhuxi County, Shiyan City, Hubei Province, to produce VOSS premium natural mineral water, aiming to quickly capture the domestic premium natural mineral water market through advanced production equipment, first-class manufacturing processes, and the group's strong marketing network.

In 2018, Huabin Fast-Moving Consumer Goods Group launched a newly developed ethnic brand of energy vitamin beverage, Warhorse. The product not only emphasizes energy replenishment and refreshment but also emphasizes breaking through one's own limitations and constraints, leading consumers to focus on everything they want to do, continuously interpreting "Your energy is beyond your imagination." With its distinctive product design and rich taste experience, Warhorse has become one of the first ethnic energy beverage brands to enter the international market.

Huabin Fast-Moving Consumer Goods Group looks forward to your joining!