Gloria

Guangzhou Gefeng Apparel Co., Ltd. is a comprehensive enterprise integrating women's wear R&D, production, and franchise sales, focusing on fashionable women's clothing.
Inspired by Chinese women's aspiration for a better life, the founder established the "Gloria" women's fashion brand in 1995, pioneering the combination of global travel and fashion. Over more than 20 years of travel across nearly 30 countries on 5 continents, Gloria has shared diverse global fashion and lifestyle experiences with Chinese women, inspiring them to live a beautiful life.
The enterprise has always been committed to incorporating the spirit of sharing goodness and the attitude of being down-to-earth into its operations and the Gloria brand. Product design adheres to the principle of conveying the fashion proposition of "natural civilization and fashion," striving to create the most honest and sincere garments, using high-quality, comfortable conscience fabrics and accessories, designing and producing with sincerity, selling at honest prices, connecting with every consumer with integrity. To date, it has opened over 500 specialty stores nationwide and entered e-commerce platforms such as Tmall, JD.com, and WeChat.
Gloria225 is another long-term strategy for the enterprise in operating the Gloria brand. This converted traditional Lingnan arcade building in Guangzhou houses a concept store featuring a flower shop, art space, boutique clothing, unique homestay experience, and Western vegetarian concepts, showcasing Gloria's fashionable lifestyle. Additionally, Gloria owns a private estate on Kangaroo Island in South Australia, where it has also established an overseas Gloria225, elevating Gloria's global journey and fully presenting the brand's fashion view of natural civilization and fashion. The two Gloria225s serve as references for Gloria's "sharing the beauty of the world," representing the "starting point" and "endpoint" of Gloria's global journey, signifying the brand's evolution from women's wear to a multicultural brand focusing on women's lives and growth.
The enterprise's motto is sincerity and pragmatism. With its insight into the apparel market and continuous pursuit of innovation, it has won numerous awards and honors domestically and internationally, including: In 2017, Gloria (Trademark No. 5902654) was recognized as a well-known trademark by the State Administration for Industry and Commerce; in 2016, it was awarded "Top 50 Chinese Chain Brand Growth Potential" and "Top 50 Chinese Chain Brand Influence". In 2015, it won the "Best Youth Women's Wear Brand Award" at the 11th "China Apparel Awards" held by the China Garment Association, and the same year it was recognized as one of the "Top 500 Most Valuable Chinese Brands". In 2014, it was awarded the "Guangdong Famous Trademark". In 2013, Gloria received the "China Brand Building Case Award" jointly issued by international brand consulting authority Interbrand and 21st Century Business Herald, becoming the first women's wear brand in China to receive this honor.