Beijing Dabao Cosmetics Co., Ltd. was established in 1999 as a result of the successful shareholding reform of Beijing Sanlu Factory (a national second-grade enterprise and an advanced welfare enterprise in Beijing). Located at No. 12 Ronghua Middle Road, Beijing Economic-Technological Development Area, it covers an area of 25,070 square meters with a building area of 44,871 square meters.
Since the birth of the "Dabao" series cosmetics in 1985, it has adapted to the consumer needs of different periods and levels, and has gradually formed more than 100 varieties in five major categories: skin care, hair washing, beauty and modification, perfume, and special-purpose products.
From 1985 to 1990, products such as quick-acting eye wrinkle cream, senile plaque cream, eye bag cream, slimming cream, bust beauty cream, and hair growth tonic were launched and have enjoyed long-standing popularity both domestically and internationally, remaining renowned to this day.
In 1990, the SOD series cosmetics were launched, which were the first skin care products in China to use superoxide dismutase (abbreviated as SOD) extracted from plants as a raw material for cosmetics, offering multiple effects of nourishing the skin, sun protection, and whitening.
The beauty day cream and night cream, which have been selling well since 1993, are as well-known as SOD lotion, with an average annual sales of about 14 million bottles.
In 1994, the MT series cosmetics entered the market, pioneering the use of metallothionein (abbreviated as MT) in cosmetics production in China, accelerating the penetration of nutrients into the skin, making the anti-aging effect more obvious, and opening up new fields for the application of cosmetic raw materials.
In 1996, "Ginseng Shampoo and Ginseng Bath Liquid" were produced with whole Northeast ginseng placed inside the products, crafted with special technology, which, besides cleansing, also have the effects of relieving fatigue and strengthening the body.
In 2000, hand and foot care cream was developed, using hydrolyzed protein, which is easily absorbed by the skin, as a raw material, combined with various natural plant extracts and refined through special processes.
In 2001, a physical sunscreen developed with reference to world advanced technical information was launched. "Dabao" took the lead in presenting physical sunscreen—beauty and skin care products without any chemical sunscreen agents—to consumers, continuously enhancing the public's awareness of healthy sun protection.
Following the "Ginseng" series that obtained FDA certification, in 2002, the bright and refreshing anti-dandruff shampoo and conditioning shampoo, characterized by novel material selection, unique processes, and almost no irritation to hair and skin, were launched at an affordable price, undoubtedly another generous gift from Dabao to its customers.
In July 2008, Beijing Dabao Cosmetics Co., Ltd. officially became a member of the Johnson & Johnson family.
In 2014, the entire range of Dabao products, familiar and beloved by consumers, was repackaged with a new look. The new packaging adopts a young and modern design language, with more convenient safety flip caps and environmentally friendly paperless boxes, earning Dabao "SOD lotion" the "2014 China Sustainable Packaging Model Award"! Dabao will continue to bring consumers the familiar care and nourishment with its new image.
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