Hunan Huasheng Construction Engineering (Group) Co., Ltd.

Huasheng Group is a private joint-stock enterprise group whose main business is real estate investment and development, with construction and property services as auxiliary businesses. As of December 2005, the group's total registered capital was 287 million yuan, and its total assets had exceeded 1 billion yuan.
Since its establishment and development, the group has set the strategic goal of focusing on real estate investment, development, and construction as its main business, and has put it into practice. Since 1997, the company has won widespread social praise and market success through the development of its Huasheng series of real estate products. By the end of 2005, the projects delivered and in use by the company had achieved a 100% sales rate, with an occupancy rate of over 98%; all projects under construction were in short supply. The group company is one of the few professional real estate enterprises in Hunan's real estate sector with a "zero vacancy rate."
The group company attaches great importance to win-win and symbiotic relationships with the government, banks, partners, and customers. Since its establishment, it has never had cooperation disputes or litigation with relevant units, has no overdue bank loans or adverse records, and has won Hunan Province's "Contract-honoring and Credit-respecting Unit" honor for many consecutive years. Good public relations and social image have laid the foundation for the company's sustainable development.
The group company attaches great importance to the planning and cultivation of customer resources. The "Huasheng Customer Club" (abbreviated as "Huasheng Club"), based on the group's old customers, currently has nearly 10,000 members and has broad influence among the middle-class consumer group that has already formed in Changsha. Before the official opening of each new project, the group uses the "Huasheng Club" network for advance marketing, often enabling the reservation rate to exceed 50%, thereby greatly shortening marketing time and reducing marketing costs.
Due to the extensive influence of Huasheng Group in Hunan's real estate sector, all sectors of society have given the group company high honors. The group is known as the flagship enterprise in Hunan's real estate sector and is one of the most representative outstanding enterprises that has grown along with Hunan's real estate industry. At the 2002 China Housing and Real Estate Fair, the group, as the representative of Hunan's real estate sector, was selected together with domestic top real estate enterprises such as Vanke and Huayuan as one of the "Top 36 China Real Estate Brand Enterprises." The group is currently a vice-chairman unit of the Hunan Real Estate Association.