KFC Restaurants

Yum China Holdings, Inc. is the leading restaurant company in China, dedicated to making life more delicious. Since the opening of its first restaurant in 1987, Yum China has expanded its footprint across all provinces, municipalities, and autonomous regions in mainland China, with over 7,900 restaurants in more than 1,200 cities. After spinning off from Yum! Brands (NYSE: YUM), Yum China listed independently on the New York Stock Exchange on November 1, 2016, under the ticker YUMC. Yum China operates and licenses the three brands KFC, Pizza Hut, and Taco Bell in the Chinese market, and fully owns the chain restaurants East Dawning and Little Sheep.
KFC brand has been in China for nearly three decades since opening its first restaurant at Qianmen, Beijing in 1987. After thirty years of development, KFC has become the leading fast food brand in China not only in terms of the number of stores but also in brand awareness, social and digital media marketing, and communication. Based on products such as the world-famous Original Recipe chicken, the KFC brand continuously develops products that cater to local tastes. Through product innovation, enhanced dining experience, and improved mobile connectivity, KFC not only provides consumers with delicious, convenient, and high-quality food but also gives back to Chinese consumers with attentive service, thus building strong customer loyalty. Today, KFC China operates more than 5,000 chain restaurants in over 1,100 cities and towns, covering all provinces, municipalities, and autonomous regions in mainland China. In 2016, the KFC brand launched the positioning of "Live Life to the Fullest" to let consumers enjoy life more leisurely and savor food more freely.
Since entering Shanghai in 1989, KFC has developed rapidly and steadily. To date, it has expanded to all 16 districts and counties in Shanghai, with over 300 restaurants, ranking first in the chain restaurant industry.