China Pacific Insurance

Company Profile China Pacific Life Insurance Co., Ltd. (hereinafter referred to as "CPIC Life") was established in November 2001 and is a professional life insurance subsidiary of China Pacific Insurance (Group) Co., Ltd. (hereinafter referred to as "China Pacific Insurance"), headquartered in Shanghai. In September 2010, the company's registered capital was 7.6 billion yuan. In 2014, the company achieved new business value of 8.725 billion yuan, a year-on-year increase of 16.3%; achieved premium income of 98.692 billion yuan, a year-on-year increase of 3.8%; achieved net profit of 9.084 billion yuan, a year-on-year increase of 46.1%; total assets reached 673.894 billion yuan; solvency adequacy ratio was 218%, higher than the regulatory requirements for adequate Class II companies. Key operating indicators continue to maintain a leading position in the domestic life insurance market. CPIC Life is customer demand-oriented and committed to providing professional attention and overall solutions throughout the entire life cycle. Through continuous product innovation and service innovation, the company meets customers' diverse needs. Currently, it has more than 200 insurance products on sale, covering life insurance, annuity insurance, health insurance, accident injury insurance and many other fields. In terms of product strategy, the company prioritizes protection-type and long-term savings-type products, and develops customized products through data analysis and customer insights; in terms of customer strategy, it is committed to improving the customer service system and creating a new customer experience centered on "sit-back service, intelligent navigation, convenience and transparency," earnestly fulfilling insurance responsibilities, effectively protecting the legitimate rights and interests of insurance consumers, strengthening integrity-building, implementing transparent underwriting and claims measures, and continuously improving the experience of the 95500 national customer service hotline and value-added services for high-end customers; in terms of operating system construction, the company actively explores and practices model innovation and process reengineering based on the application of new technologies, effectively integrating intelligent mobile terminals, 3G wireless networks, third-party real-time payments, insurance intelligent engines, WeChat platforms and more, and has created and launched the "Shenxing Taibao" intelligent mobile insurance ecosystem in the industry, promoting the transformation and upgrading of sales and service models. As of 2014, the company had more than 2,900 branches nationwide, 38,000 employees and 344,000 sales agents, and had established good business cooperation relationships with numerous professional and part-time agencies, providing comprehensive insurance protection services to customers nationwide. In the future, CPIC Life will earnestly implement the group company's work requirements of "emphasizing value, optimizing management, emphasizing compliance, and optimizing service," actively promote customer demand-oriented strategic transformation, seek progress while maintaining stability, be driven by innovation, focus on creating an upgraded version of the individual customer business model, aim to "focus on customer needs, improve customer interfaces, and enhance customer experience," deeply explore the transformation and upgrading of insurance sales and service models, continuously gain insight into customer needs during service, and strive to realize and satisfy the people's insurance needs.