Masson Group

Splendid Masson
Wonderful Masson

Group Introduction: Masson Group is a diversified high-tech enterprise; a century of strength has forged a golden reputation, and high-quality products and services, along with management concepts that keep pace with the times, lead Masson to achieve leaps in brand and industrial benefits. Currently, the Group's main business scope covers six major industries: daily chemical products, food technology, commercial real estate, import and export trade, internet finance, and testing services. The enterprise's net assets exceed 2 billion yuan, and it owns several renowned brands such as "Heimei", "Qirixiang", "Bailian", "Yingu", "Qiaojiang", and "VIVID", as well as operating multiple large-scale commercial real estate properties like Weiya International Plaza. Masson is actively conducting extensive cooperation with Fortune 500 companies and major enterprise groups, achieving rapid external growth through equity participation, investment, and cooperation. It provides an excellent career development platform for talents from all walks of life!


Masson Group Industry Structure
Group structure


I. Daily Chemicals
1. Advocating nature, inheriting a century of heritage
As one of China's earliest experts in daily chemical production, we have always been committed to the research, development, and innovation of professional personal care products such as oral care, beauty, and skincare. We have created well-known brands including Heimei, Qirixiang, Qinglang, Baimao, and Bailian. Today, we use natural plant extracts as the product base and apply the leading supercritical CO2 extraction technology to products, achieving higher quality and conveying plant energy.
Heimei: Specialist in plant-based toothpaste, one of the national leading brands in China's toothpaste market, recognized as a "Guangdong Province Famous Trademark", and awarded titles such as "China Famous Trademark" and "China Famous Brand Product". In 2014, the "Heimei Plant" e-commerce product was launched, initiating Heimei's e-commerce strategic layout. Heimei hotel and travel products are the leading brand in China's hotel travel supplies, with annual sales exceeding 800 million units.
Qirixiang: Known as a classic of domestic products and a "Guangdong Province Famous Trademark", Qirixiang skincare creams have been rated as "Guangdong Province Famous Brand Products".
2. Since 1985, over 10 billion tubes of Heimei toothpaste have brought fresh and healthy oral experiences to countless families.

II. Food Science and Technology
1. Technology leadership, high quality and safety
China's leading food science and technology industry
Our food technology company, formerly the Guangzhou Light Industry Research Institute, is the first enterprise in China to produce molecularly distilled monoglyceride, quick-rise cake oil, edible defoamers, and achieve industrial production of CPP. It possesses the most advanced and stable cake oil production system in the country and is a main drafter of multiple national standards, with technology and R&D capabilities at a leading position. We prioritize product safety, maintaining a comprehensive real-time monitoring and traceability mechanism throughout the entire process from raw materials to finished products, and have obtained internationally authoritative certifications such as HALAL, KOSHER, and FSSC22000.
We have created numerous brands including Yingu, Yinsui, VIVID, Qiaojiang, and Qilequ. Among them, Yingu Quick-Rise Cake Oil is a "Guangdong Province Famous Brand Product", and Yingu Molecularly Distilled Monoglyceride is the only product in the domestic industry to be awarded the "China Famous Brand" title.
2. Dedicated to the industry for 30 years, producing over 500,000 tons of food raw materials and additives, providing high-quality and safe experiences to domestic and international customers.

III. Commercial Real Estate
1. Integrating resources for value enhancement
A rising star in the new commercial real estate industry
In recent years, we have been committed to entering the commercial real estate sector, actively partnering with strong international institutions to develop commercial real estate projects. We have accumulated rich commercial resources and gained successful experience in developing large-scale modern commercial centers and transforming industrial parks.
Leveraging the International Financial City, we have successfully developed a high-end commercial project—Weiya International Plaza—a large-scale modern commercial center with strong radiation and competitiveness. We have established long-term strategic cooperation with Fortune 500 companies B&Q and Metro, as well as domestic retail giant Gold Horse. We introduced Wuxing Incubator Group to transform Xizeng Industrial Park into Guangfo Digital Creative Park, and introduced Guangzhou Jianben Real Estate Co., Ltd. to transform Tangxi Factory Area into Jingu Creative Park, successfully attracting knowledge-intensive, high-value enterprises and injecting strong momentum into the enterprise.
2. Successfully developed large-scale modern commercial centers and industrial parks, with a total property area exceeding 150,000 square meters.

IV. International Trade
1. Considerate service, sincere cooperation
Quality partner for large multinational groups
Our trading company holds self-operated import and export rights and is an international trade company centered on import/export trade and logistics services, primarily engaged in procurement and logistics services for production raw materials of multinational companies. Through years of exploration and accumulation, we have established and perfected a scientific, standardized, and systematic management system, enabling efficient and rapid response to customer needs.
Partners: Large multinational groups such as Avon China, Guangzhou Procter & Gamble, Duracell, BASF, Lubrizol, Schneider Electric, Momentive, Cognis, Merck, AkzoNobel, Dow Corning, and Symrise.
Business regions: United States, Finland, Belgium, France, Germany, United Kingdom, Russia, Singapore, Malaysia, and others.
2. Since 1997, we have had over 200 domestic and international suppliers, providing supply chain services for over 500 material categories to customers.

V. Internet Finance
1. Precise customization, delivering value
Pioneer in enterprise informatization, a new force in internet finance
Since 1985, we have been building informatization and were one of the first enterprises in China to apply ERP. Our information technology enterprise is dedicated to providing ERP project implementation, collaborative office system implementation, and comprehensive IT service solutions to enterprise customers. It is an IBM agent and value-added developer, a SAP gold partner, and is recognized as a national software enterprise, high-tech enterprise, member of the Guangdong Software Association, and member of the Guangdong-Hong Kong RFID Industry Alliance.
We are also actively developing internet financial services, using Letuo.com as a window to build an internet finance platform, providing full-chain internet financial services for enterprises and individuals. The platform, with the slogan "Beneficial Finance, Quality Life", integrates financial products, points exchange, brand marketing, information portal, and interactive social networking. It is stable, efficient, secure, and compliant, positioning it as an innovative and diversified internet finance portal that leads the industry.
2. Building an innovative comprehensive internet finance platform, with deep cooperation with over 100 enterprises and in-depth services for over 10,000 brands.

VI. Testing Services
1. Authoritative, professional, high quality and efficient
Pioneer in third-party inspection and testing services
Our testing company possesses professional technical capabilities and comprehensive one-stop quality solutions, with complete testing qualifications such as CMA and CNAS. It is an authoritative third-party inspection body in the fields of cosmetics, washing products, flavors and fragrances, and toothpaste, and has been recognized as a high-tech enterprise.
It operates the National Light Industry Guangzhou Station for Quality Supervision and Inspection of Flavors, Cosmetics, and Washing Products and the Guangdong Provincial Quality Supervision Station for Daily Chemical Product Inspection. It is a designated inspection body for domestic non-special-use cosmetics registration filing by the Guangdong Food and Drug Administration, and has the qualification to conduct third-party inspection of daily chemical products and government-directed product quality supervision and sampling inspections.
We adhere to the principles of impartiality, scientificity, and authority of product quality testing institutions, follow the quality policy of "Fairness, Accuracy, Trustworthiness, and Reliability", and provide customers with high-quality testing services with a dedicated, attentive, serious, and meticulous work attitude.
2. With over 30 years of industry experience, we serve 500 clients annually and provide authoritative and impartial testing services to society.