Lanrun Group

GROUP INTRODUCTION
Founded in 1997, Lanrun Group adheres to the corporate mission of "Serving the Nation through Industry, Serving People's Livelihood" and deeply cultivates the consumer sector. As a large-scale comprehensive industrial group primarily focused on the food industry, it currently employs over 20,000 people with business operations spanning more than 20 countries and regions worldwide. It has been selected as one of the "Top 500 Chinese Enterprises" and "Top 500 Chinese Private Enterprises" for many consecutive years, ranking third among the "Top 100 Private Enterprises in Sichuan Province." In 2020, the group achieved an output value of 71 billion RMB.
Adapting to the needs of modern consumption upgrades and integrating into technological development, Lanrun Group's core food business revitalizes Chinese cuisine through craftsmanship and technological innovation. While deepening its focus on the food industry, it steadily operates and manages high-quality assets in commercial real estate and hotels, catering to diverse consumption scenarios. Currently, its managed assets exceed 100 billion RMB.
Longda Meishi (002726, SZ), a subsidiary of Lanrun Group, is committed to becoming a leading food enterprise. As a gold member of the World Meat Organization, it has been repeatedly selected among the "Top 500 Chinese Manufacturing Enterprises" and the "Top 50 Chinese Meat and Food Processing Enterprises." Adhering to a development strategy with food as the main body and breeding and slaughtering as support—"One Body, Two Wings"—the company leverages its state-of-the-art food R&D center, intelligent food factories, and supply chain advantages to establish a product system covering mainstream culinary tastes nationwide. It continuously provides affordable, high-quality, and healthy prepared dishes for households across the country. Meanwhile, with exceptional product and service capabilities, it empowers omni-channel marketing networks, offering customized production services to over 500 well-known enterprises and establishing strategic partnerships with more than 1,000 global brands.
Safeguarding the development of its main business while upholding food quality, Lanrun Group strategically positions itself upstream in the industry chain. It has built large-scale production bases encompassing breeding, slaughtering, and related supporting facilities in nearly 30 regions across China, fostering a nationwide industrial layout characterized by "complementary advantages and efficient synergy." Leveraging premium raw material supply and outstanding slaughtering capabilities, the group forges core competitiveness in its independent supply chain, ensuring source control and full traceability of food products, thereby protecting the safety of people's dining tables.
Unwavering in its original aspiration and mindful of the Party's kindness, the Party Committee of Lanrun Group is an outstanding grassroots Party organization established under the guidance and care of the Organization Department of the Sichuan Provincial Party Committee. In practice, the group's Party Committee has developed a working mechanism that integrates symbiotically with "corporate strategy, enterprise management, ideological education, and talent cultivation," consistently strengthening the Party's guiding role in the enterprise, helping the group solidify and strengthen people's livelihood industries, and building a shining brand for Sichuan enterprises. The group takes socialist core values as its corporate culture guideline, upholds the development philosophy of "Dreams Achieve Excellence," continuously enhances corporate cohesion and competitiveness, drives high-quality and sustainable development through practical innovation, and insists on sharing achievements with employees, partners, and society.
Lanrun Group has always prioritized corporate social responsibility as a key concern in its development, fulfilling its corporate citizen responsibilities around "securing employment, promoting people's livelihood, and caring for society." Through industry leadership, talent support, technology guidance, and ecological environmental protection, it actively leverages its core business advantages to serve society, driving employment for over one million people. It deeply participates in the rural revitalization strategy and strives to provide strong support for local economies. Actively engaging in social welfare initiatives, it contributed significantly during major public events such as the "5·12" Wenchuan earthquake and the COVID-19 pandemic.
—CORPORATE DEVELOPMENT MILESTONES—
Initiation [1997—2007]
1997 The predecessor of Lanrun Group was established, engaging in the construction industry.
1998-2007 Participated in the reform of state-owned enterprises in sectors such as heavy chemicals. Seizing opportunities from China's urbanization, actively devoted to the infrastructure development of the hometown.
Accumulation [2007-2016]
2007 Lanrun Group was officially established, and the company headquarters subsequently moved to Chengdu.
2008—2015 Expanded布局 around consumer segmentation scenarios, participating in urban living, commercial operation and management with Chengdu as the core, promoting urbanization.
2016 The group's overall strength elevated. First selected among the Top 500 Chinese Enterprises and Top 500 Chinese Private Enterprises.
Breakthrough [2017—2020]
2017-2018 Responding to national policies on stable production and supply guarantees, Lanrun Group conducted in-depth research and entered the agriculture and animal husbandry industry, investing in and taking control of Longda Meishi. Concurrently, it continuously enriched business forms such as commercial real estate, hotels, healthcare, and supply chain services, forming a diversified industrial pattern encompassing "healthcare, food, housing, transportation, and daily use."
2019 Lanrun Group intensified its strategic layout in the agriculture and animal husbandry industry, with Longda Meishi's revenue first exceeding 10 billion RMB.
2020 Lanrun Group's large-scale breeding bases distributed across Sichuan region were successively constructed and put into operation.
New Chapter [2021—present]
2021 Consumption upgrades and intelligent manufacturing became new drivers of China's economy. Lanrun Group promoted its main business with food as the main body and breeding and slaughtering as support under the "One Body, Two Wings" development strategy, embarking on a nationwide journey and advancing the industrialization and development of gastronomy.