Lightness

Lightness Group Introduction:
In 1973, Lightness originated in Europe. The brand is registered and sold in the United States, Canada, Europe, Asia-Pacific and other regions globally. In 2001, Lightness Group was established in Hong Kong, focusing on studying the Chinese market.
The Group takes multi-brand operation of *** apparel and fashion as its core business, revolves around the *** life, is committed to spreading "healthy beauty", and creates beautiful value for ***. From outer to inner, from workplace to home, from casual to high-end, it extends to diversified products such as underwear, apparel and accessories.
Brands under the Group:
1. Lightness --- high-end underwear brand
Lightness Fashion Co., Ltd. is a Chinese company under Lightness International Group, an international enterprise specializing in the production of functional underwear. Adhering to leading the new trend of *** fashion and taking "creator of women's happiness" as its mission, it always grasps the pulse of trends, insists on using high-quality new international fabrics, and has top fashion design. "She" advocates the concept of elegant, fashionable and healthy underwear life, and is committed to creating the value of "healthy beauty" for ***.
2. Laiding --- high-end private customization
"Laiding" is an O2M platform integrating global designers' private customization. It is committed to providing high-quality full-category designer and brand apparel for urban fashionable middle class (***), and especially provides tailored high-end service experiences such as photo customization, crowdfunding customization, haute couture, and celebrity-style customization. Benefiting from the meticulous cultivation of the user experience of 650,000 special VIP customers of the current Lightness Fashion Group, in April 2015, Laiding Company was established and created the MC2D high-end fashion apparel customization platform, began to build an e-commerce trading platform, selected well-known global designers, high-level design studios and brand suppliers, pioneered global professional body-measurer customization services, and provided users with high-quality fashion goods and services in categories such as women's wear, men's wear, accessories, apparel, jewelry, art collectibles, health products, and overseas purchasing agency.
3. Xianying International --- light shaping underwear brand
Xianying International is an underwear brand advocating light shaping, comfort and beauty, and a body sculpting expert with high technology and patented products as its core competitiveness. Taking "offering a touch of emotion to mankind with the culture of beauty" as its brand mission, "she" advocates the concept of healthy, fashionable and comfortable underwear life, and is committed to creating the value of "healthy beauty" for ***.
4. ODC -- hydrogen atom skincare brand
With the purpose of professionally dedicating to the R&D and application of new-technology anti-aging products, and with the mission of offering a touch of emotion for restoring youth? beauty? and health, it uses patented reducing hydrogen water to provide consumers with cellular-level anti-aging repair solutions and skin essence care beyond time and space. It emphasizes retaining time and retaining beauty, allowing skin to flow back to youthful years, regain a young life state, and open a new chapter in life.
5. Yanmao Liquor -- sauce-flavor baijiu
Yan Liquor is centered on producing and selling sauce-flavor baijiu from Maotai Town, Guizhou as its core brand product. With "candid dedication, sharing joy" as its brand mission and "a gentleman conducts himself in the world with great virtue to carry all things" as its brand spirit, it combines Chinese liquor culture with artistic value, interpreting the idea that the value of a gentleman's liquor lies in mutual understanding, and a gentleman takes pleasure in sharing with others.
The vitality of an enterprise lies in creating value. Lightness Group upholds this firm belief and lets the brand be renowned worldwide!
Address: 3rd Floor, Building 1, Jinxiang Building, No. 2015 Xinzhou South Road, Futian District, Shenzhen
Contact phone: ***********5 (Ms. Lin)