Hunan Yucheng Advertising Printing Co., Ltd.

Introduction to Yucheng Advertising
Section 1 Company Basic Information
Hunan Yucheng Advertising Printing Co., Ltd. was founded in the 1990s. Based in the advertising and printing industry, it is a professional advertising enterprise dedicated to brand planning and promotion, cultural creativity and construction, event planning and execution, advertising design and publishing, and integrates the printing of publications, packaging and decoration products, and other printed materials.
For more than twenty years, relying on advanced equipment, Yucheng has continuously improved its corporate quality, adhered to management innovation and corporate culture construction, persisted in establishing a professional customer service system, and pursued zero defects in products and services. It has won long-term cooperation from government agencies, enterprises and institutions, and is a designated supplier for government procurement for Hunan Province, Changsha City, and Tianxin District.
Yucheng pays attention to market positioning and persists in promoting core products. In the service of "cultural construction" for units, it plans and implements core cultural dissemination for agencies, schools, enterprises and institutions, including: refinement of core elements, cultural positioning, cultural design, production, and cultural construction display and dissemination.
Yucheng upholds survival by quality and development by integrity. It has established a quality management system of "pursuing details, leaving no defects" and has passed the GB/T19001-2008/ISO9001:2008 quality management system certification.
Yucheng's core values - "Reputation as the foundation, integrity as the priority, pragmatic innovation, jointly forging excellence"
Yucheng's cause: "Create fine products for customers, innovate customer image, enhance customer value."
Section 2 Corporate Culture
The foundation of an excellent enterprise lies in an outstanding corporate culture. Successful brand enterprises have corporate cultures with their own characteristics. Yucheng's corporate culture system consists of five parts: core values, corporate mission, talent philosophy, corporate vision, and social responsibility.
Core values mark "who we are and what we believe," indicating the common value pursuit and evaluation standards of Yucheng and each of its members; corporate mission explains what our cause is, and its connotation expresses the fundamental purpose and reason for the enterprise's existence; talent philosophy depicts our standards for employing people; corporate vision expounds "what our goal is," which is the strategic goal and development blueprint the enterprise expects to achieve in a certain period; social responsibility comprehensively interprets the basic obligations that the enterprise shoulders toward the country and society in the course of development.
1. Core values: "Integrity as the priority, reputation as the foundation, pragmatic innovation, jointly forging excellence."
The core connotation of Yucheng Advertising's cultural philosophy is "integrity," "pragmatism," "innovation," and "excellence." As a constituent unit of society, our pursuit of the cause will always be based on responsibility to employees, customers, and society. This is also the foothold of our corporate culture system.
2. Corporate mission: "Innovate customer image, enhance customer value."
Yucheng's cause is to do excellent advertising communication. The starting point of customers' cooperation with us and even their pursuit is without exception to create a good external social image and achieve the brand influence and appeal of enterprises and institutions in the corresponding fields. For eighteen years, we have consistently adhered to the business philosophy of people-oriented and customer-oriented. "Innovate customer image, enhance customer value." According to customer needs, continuously promoting the rise of customer image with professional creative spirit, and enhancing customers' market value with unremitting high-quality service, is the historical mission we have upheld in the past, at present, and will continue to uphold in the future.
3. Talent philosophy: "People-oriented, respect individuality, teamwork, timely action."
People-oriented and respect individuality: in the advertising communication cause we are engaged in, respecting and exploring the unique creative personality of each team member is the starting point of our cause; in advertising practice, we deeply understand that individual combat has lagged behind the development of the times, and teamwork has become a sharp weapon for us to enter the market. Timely action emphasizes our combat efficiency. "People-oriented, respect individuality, teamwork, timely action" together form our core competitiveness for winning the market and serving customers.
4. Corporate vision: "Be a pragmatic advertiser."
Yucheng Advertising, for eighteen years as one day, has always adhered to one principle for every customer - serving every customer with a pragmatic spirit, and comprehensively exceeding customer needs with professional planning, design, and production. The greatest essence of Yucheng is pragmatism.
5. Social responsibility: "Honesty and credit, complete tax payment, giving back to society."
The development of an enterprise cannot be separated from the support of the country and society. Fulfilling social responsibility is the basic obligation of every enterprise. In business activities, Yucheng has always adhered to the basic principle of honesty and credit, faithfully fulfilled tax obligations, been enthusiastic about public welfare undertakings, and gratefully repaid society.
Section 3 Development Plan
Yucheng Advertising, based on more than twenty years of development, has gone through two stages: the initial stage and the early development stage. From 1994 to 2002 was our initial stage. Through nearly 8 years of painstaking operation, Yucheng achieved the primitive accumulation of brand, capital, and talent. In 2002, Yucheng changed to Hunan Province Advertising Printing Co., Ltd., beginning the struggle of the early development stage. At the end of 2012, it completed the mission marked by quality, brand, talent, and management model. Today, Yucheng has entered the core development period. Breaking through the bottleneck of enterprise development - the secondary positioning and expansion of market and brand development - is Yucheng's core task for the next 3-5 years.
Section 4 Organizational Chart (omitted)