Sexy Tea

On December 28, 2013, the Sexy Tea brand started from a small shop of less than 30 square meters at Simenkou, Changsha. As a brand of newly crafted freshly brewed tea drinks, Sexy Tea has carved out its own niche in the segment of "New Chinese Fresh Tea," adopting the concept of "new brewing of Chinese tea" and integrating the product approach of Italian coffee into the making of Chinese tea, insisting on preparing and brewing each cup of fresh tea on the spot to preserve its optimal taste. As of June 2023, Sexy Tea had nearly 500 directly operated stores across eleven cities, including Hunan (Changsha, Changde, Zhuzhou, Yueyang, Hengyang, Xiangtan, Zhangjiajie), Wuhan, Chongqing, Nanjing, and Wuxi, with over 7,000 partners, making it a new tea beverage brand deeply loved by young consumers.

In addition to tea drinks, in 2020, Sexy Tea began to expand into new retail, launching offline retail store formats such as "Tea Leaf Shop" and "Sexy Tea Garden Party," offering products including tea leaves, tea powder, snacks, stationery, and daily necessities. Through store formats such as "Sexy Tea Joy Hall" and "Delivery Escort Bureau," Sexy Tea developed its delivery business, and in July 2020, it began to venture into online e-commerce. In 2023, Sexy Tea's Tmall flagship store ranked among the top 3 in the same category of stores.

With the mission of "Practicing with devotion to brew a cup of tea with warmth," Sexy Tea is committed to "crafting exceptional Chinese-style service and promoting a new Chinese lifestyle." In the future, Sexy Tea will continue to present the beauty of Chinese culture in interesting ways, allowing the culturally rich and youth-beloved "New Chinese" aesthetic to accompany people in more diverse forms.