[Summary] A chain brand of healthy tea drinks
AUNTEA is the top-ranked medium-priced freshly made tea drink brand in the North and the third in China, focusing on providing consumers with cost-effective healthy freshly made drinks. As of April 7, 2026, AUNTEA has opened stores in more than 300 cities nationwide, with a total of 11,449 stores.
In 2013, the first AUNTEA store opened, selling "five-grain milk tea". In 2019, AUNTEA focused on the fresh fruit tea track, gradually achieving rapid expansion across the country. In 2024, AUNTEA carried out a 5.0 brand upgrade, positioning "Modern Oriental Tea" as its new brand positioning; and created a brand matrix including "AUNTEA", "AUNTEA COFFEE", and "TEA WATERFALL", adopting a strategy of multiple price ranges and multiple product types to provide consumers with a more favored beverage experience.
On May 8, 2025, AUNTEA was officially listed on the Hong Kong Stock Exchange with stock code: 02589.HK.
Brand Milestones
2013——The first store opened in Shanghai People's Square business district, launching five-grain tea
2015——The number of AUNTEA stores exceeded 200
2019——AUNTEA began launching fresh fruit tea, underwent a brand upgrade, and refreshed its logo
2020——AUNTEA completed a Series A financing of nearly 100 million RMB
2021——AUNTEA completed a Series A+ financing, with over 4,000 stores nationwide
2022——The number of AUNTEA stores exceeded 5,000, expanding product categories and launching AUNTEA COFFEE
2023——AUNTEA celebrated its 10th anniversary, completed a Series B financing, and exceeded 7,200 stores nationwide
2024——AUNTEA completed a Series C financing, carried out a 5.0 brand upgrade, and built a three-brand matrix: AUNTEA, AUNTEA COFFEE, and TEA WATERFALL
May 2025——AUNTEA was listed on the Hong Kong Stock Exchange
Group Mission
Enable global consumers to eat and drink well, and live better
Work hand in hand with global partners to achieve a better life through hard work
Group Vision
Group Vision: To become a leading multi-brand chain group
10 years, 10 brands, 1 billion consumers, 100,000 stores, 100 countries
Values
Consumer-centric, win-win with franchisee partners, integrity and honesty, sharing weal and woe, thirst for knowledge, innovation and iteration
What does AUNTEA SHANGHAI INDUSTRIAL CO., LTD. require? Who is AUNTEA hiring? AUNTEA recruitment: 质量管理类占比最多占25.5%，其次是销售类占24.9%. What education can get in at AUNTEA? 本科占比最多占60.4%，其次是大专占29.9%. High education required at AUNTEA? 硕士占2.1%，博士占0.3%. Work experience required at AUNTEA? 5-10年占比最多占38.6%，其次是3-5年占29.2%. Where are the job locations at AUNTEA? 上海占比最多占63.6%，其次是合肥占3.4%. Based on job postings from the past year, for reference only.
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