Zhongxin Jewelry

Company Profile Chongqing Zhongxin Jewelry Co., Ltd. was established in 2007 and is a large enterprise in Chongqing's jewelry industry that integrates wholesale and retail of gold and platinum jewelry and brand chain operations. The company's headquarters is located at the Jiefangbei Commercial Center, a famous commercial street in China. The company currently has an exhibition hall area of more than 1,000 square meters and an office area of more than 700 square meters; it has more than 100 personnel professionally engaged in jewelry industry terminal management, marketing planning, and exhibition hall services. The company's operating scale, brand influence, and comprehensive strength are all among the forefront of Chongqing's jewelry industry. Zhongxin Jewelry inherits the background of traditional Chinese culture and, relying on traditional Chinese jewelry craftsmanship, absorbs and draws on advanced international design concepts and craftsmanship techniques; it carries forward the exquisite craftsmanship of the industry and the endless pursuit of the times, creates fine craftsmanship quality that conforms to Eastern aesthetics, stands at the peak of the cycle of fashion culture, interprets Eastern culture through jewelry, spreads and advocates jewelry emotions, and brings a splendid Eastern jewelry feast to contemporary times. Relying on the corporate core value of "Heaven rewards the diligent," Zhongxin Jewelry forges ahead and dares to innovate during its development, taking the market as its orientation and continuously improving innovative design concepts, marketing and management models, and customer service. In June 2010, Zhongxin Jewelry cooperated with Chongqing Normal University to establish a Jewelry College, aiming to provide targeted training of professional high-quality talents for franchisees and partners and to build an efficient management, research and development, and service team. Zhongxin Jewelry also provides 160,000 yuan in free educational donation funds each year to support 80 university students, and has reached a "Caring for the Next Generation" cultural strategic partnership with Chongqing Normal University, allowing more impoverished students to receive better growth opportunities. In September 2011, after integrating multiple resources, Zhongxin Jewelry established a Brand Operations Center. Through the joint efforts of a group of insightful people, the franchise support system has been better improved and resources have been effectively shared. With "building a strong jewelry chain brand" as the center, it creates *competitive stores for customers. The Brand Operations Center and the existing Plain Gold Goods Center and Jewelry Goods Center complement each other. As a mature commercial brand, "Zhongxin Jewelry" is gradually emerging! While continuously improving management and services, the company has also independently created the "Zhongxin Jewelry" brand; it also owns the Hong Kong "Furuilai" jewelry and "Shouai" jewelry brands, and actively contacts many well-known jewelry brands, successfully acting as an agent for brands such as "China Jewelry," Shenzhen "Ideal Jewelry," and "Longfeng Jewelry," using existing mature brands to provide franchisees with a high-starting-point business model. Sufficient supply, a favorable price system, and complete after-sales service have won repeated praise from franchisees and partners. After years of unremitting efforts, with refined management, advanced brand operations, and exquisite terminal services, Zhongxin Jewelry has become a rising newcomer in Chongqing's jewelry industry. As the vice president of the Chongqing Gold and Silver Jewelry Association, it will strive to build itself into one of the well-known brand enterprises recommended nationwide by the Chongqing Gold and Silver Jewelry Association. Corporate Culture Core Values: Heaven rewards the diligent Corporate Vision: Build a strong jewelry chain brand Corporate Spirit: United as one, shared success and prosperity, persistent and firm, rise and pioneer Team Creed: Realistic, diligent, united, innovative Corporate Belief: Employees*, customers first