Jinyi

Jinyi Culture was established on November 26, 2007, with a registered capital of 835 million yuan, and was listed on the Shenzhen Stock Exchange on January 27, 2014, with stock code 002721. The company's main business is the design and development of gold jewelry, brand operation, supply chain finance, and internet finance.
The company uses gold, silver and other precious metals as carriers, rooted in the splendid traditional culture of five thousand years of Chinese civilization, adhering to the product development concept of "Let gold tell culture, let culture interpret gold", and centering on the brand positioning of "Creative Art Sees Real Gold", with the "Jinyi" brand, continuously developing precious metal crafts with unique creativity and excellent quality, gradually opening up a new field in China's precious metal crafts industry. It was awarded the title of "National Cultural Industry Demonstration Base" by the Ministry of Culture. Its wholly-owned subsidiary Jiangsu Jinyi is a member of the Shanghai Gold Exchange (comprehensive category).
[Design and Development Strength]
In 2010, Jinyi established "Creative Asia" in Jiangyin, whose full name is "Asian City Cultural Creative Design Alliance", becoming a research and development platform that attracts domestic high-end R&D design talents and international art masters, cooperating with domestic arts and crafts masters to achieve joint creation and development, strengthening the industry-university-research cooperation with well-known domestic institutions, forming strategic cooperation in product development with more than 30 national-level collection museums across the country, integrating high-end cultural and artistic resources, and taking the path of industrialization of original design of precious metal crafts and development of cultural relic derivatives.
The chief designer, Dr. Zhang Qiang, is the designer of the emblem of the 2010 Guangzhou Asian Games and the chief designer of the Image Landscape Design Research Center of China Urban Construction Design & Research Institute. Jinyi Culture's product R&D center has many international and domestic well-known design consultants such as Kukkapuro, Tsukioka Sadao, Chen Shaohua, Xiao Yong, Chen Nan, etc., and has an independent R&D team of 300 people. It is a member unit of COGRADA (International Council of Graphic Design Associations), a member of the Japan Animation Association, and a member unit of the Macau Designers Association.
[Production and Intelligent Manufacturing Strength]
Jinyi Gold Jewelry Industrial Park covers an area of 60 mu with a total investment of 1 billion yuan. The park leverages Jinyi's R&D and channel advantages to attract and integrate upstream and downstream enterprises for clustering and incubation, enhancing the overall competitiveness of the gold jewelry industry. It introduces production, wholesale and distribution centers in the Yangtze River Delta region, including diamond setting, colored gemstone setting, high-end platinum manufacturing, and high-grade hard gold technology, and helps them develop into headquarters bases, driving regional industrial structure adjustment and economic growth. The park integrates multiple functions such as R&D, production, testing, and sales, aiming to be a ten-billion-yuan gold jewelry industrial park that radiates from the Yangtze River Delta to the entire Chinese market, marching towards a hundred-billion-yuan sales scale.
[Marketing and Business Strength]
Jinyi Culture, with creative design and R&D at its core, has built an industrial base and established flexible marketing channels, achieving rapid development. It has set up company platforms in Jiangsu, Shenzhen, Shanghai, Hangzhou, Qingdao, etc., and has ten marketing centers in Northeast, North China, East China, Eastern, Northwest, Sichuan-Chongqing, Hunan-Hubei, Yunnan-Guizhou, Shenzhen, and South China, with 25 resident local offices and 43 distribution networks, ensuring safe and fast delivery of goods in major cities, covering 95% of provincial capitals in China. Over the past four years, through cooperation with banks such as ICBC, Agricultural Bank of China, Bank of China, Bank of Communications, and Shanghai Pudong Development Bank, it has gradually formed a diversified marketing model with banks and postal savings as the main channel, chain retail as a key focus, and distribution as a supplement, accumulating rich experience in product marketing.

Jinyi Culture sincerely invites talents from all over the world to join us to seek common development and win the future together!